Скоробогатых Ирина Ивановна

д. э. н. профессор

Заведующая кафедрой маркетинга РЭУ им. Г.В. Плеханова.

г. Москва

Область научных интересов: маркетинговые исследования, кросс-культурные исследования особенностей потребительского поведения.

От редакции

Маркетинг и маркетинговые исследования
2013, №6

Marketing tools for development of the tourist and recreational area
Journal of Environmental Management and Tourism
journal-article | 2018
DOI: 10.14505//jemt.9.2(26).16 | источник

Indication of the influence of motivational significance of values underlying young consumers’ preferences for basic consumer products
Journal of Applied Economic Sciences
journal-article | 2018
DOI: 10.111/J.1843-6110 | источник

Studying distributor-consultants' involvement into MLM business in the russian perfume and cosmetics market
Espacios
journal-article | 2018
источник

Analysis of Russian companies’ practice of marketing orientation
Journal of Applied Economic Sciences
journal-article | 2017
источник

The strategy of green university: Russian experience of implementation
Proceedings of 2017 10th International Conference Management of Large-Scale System Development, MLSD 2017
conference-paper | 2017
DOI: 10.1109/MLSD.2017.8109654 | источник

Marketing management of sustainable development of territories in Russia
American Journal of Applied Sciences
journal-article | 2016
DOI: 10.3844/ajassp.2016.152.162 | источник

Conceptual aspects of studying value reference points and consumer preferences of young consumers
International Journal of Applied Business and Economic Research
journal-article | 2016
источник

Modeling links between the decision-making process and luxury brand attachment: An international comparison
Global Branding and Country of Origin: Creativity and Passion
book | 2016
источник

Do coalition loyalty programs really work? Analyzing the effect of coalition loyalty program
Indian Journal of Science and Technology
journal-article | 2016
DOI: 10.17485/ijst/2016/v9i14/91093 | источник

Family owned Hidden champions in Russia: Innovations, human capital and internationalization
Indian Journal of Science and Technology
journal-article | 2016
DOI: 10.17485/ijst/2016/v9i12/89535 | источник

BORN TO SURVIVE: SMALL AND MEDIUM BUSINESS IN RUSSIA NEEDS MARKETING
Ideas in Marketing: Finding the New and Polishing the Old
journal-article | 2015
источник

Marketing evaluation of public transport quality attributes: Review of two waves of research
Mediterranean Journal of Social Sciences
journal-article | 2015
DOI: 10.5901/mjss.2015.v6n3s3p275 | источник

Possible scenarios of Russian luxury market development under economic uncertainty and turbulence
Review of European Studies
journal-article | 2015
DOI: 10.5539/res.v7n9p131 | источник

Hidden champions in Russia: Using western research methodology to study dynamically developing markets
Life Science Journal
journal-article | 2014
источник

Comparison of luxury brand perception: Old (UK) vs. modern (RUSSIA) consumers’ perception toward the burberry brand
Journal of Eastern European and Central Asian Research
journal-article | 2014
источник

Hidden champions of Russia
Hidden Champions in CEE and Turkey: Carving Out a Global Niche
book | 2013
DOI: 10.1007/978-3-642-40504-4_18 | источник

Brand and country-of-origin effect on consumers' decision to purchase luxury products
Journal of Business Research
journal-article | 2012
DOI: 10.1016/j.jbusres.2011.10.012 | источник

Brand and country-of-origin effect on consumers' decision to purchase luxury products
Journal of Business Research
journal-article | 2012
DOI: 10.1016/j.jbusres.2011.10.012 | источник

[Experimental study of combination of ciprofloxacin and oxytocin on formation of biofilms by opportunistic bacteria].
Zhurnal mikrobiologii, epidemiologii, i immunobiologii
journal-article | 2010
источник

An international perspectiveon luxury brand and country-of-origin effect
Journal of Brand Management
journal-article | 2009
DOI: 10.1057/bm.2008.52 | источник

Philip Kotler's influence in the Soviet Union and Russia
European Business Review
journal-article | 2008
DOI: 10.1108/09555340810858298 | источник

Experimental grounds for the effectiveness of ciprofloxacin and oxytocin combined use
Zhurnal mikrobiologii, epidemiologii, i immunobiologii
journal-article | 2007
источник

The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing
Marketing Theory
journal-article | 2005
DOI: 10.1177/1470593105054899 | источник

Близкие авторы
профессор кафедры маркетинга
заместитель директора по маркетингу
начальник отдела
Ведущий тьютор
заведующая кафедрой