Электронная библиотека
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Развитие розничных брендов;Типология частных брендов;Стратегия развития розничных брендов;Частные бренды, похожие на бренды производителей;Что такое похожий бренд?;Насколько сильно похожие бренды вводят покупателей в заблуждение?;Спорные взгляды владельцев брендов и ритейлоров на товары-копии;Новые разработки в стратегии частных брендов;Повышение цены и восприятие качества частных брендов покупателями;Собственные бренды и их воздействие на розничный бренд; |
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