1. Ailawadi Kusum, Donald R. Lehmann аnd Scott A. Neslin (2001). Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter&Gamble’s Value Pricing Strategy. Journal of Marketing, Vol. 65(1). рр. 44–61.
2. Ailawadi Kusum, Scott A. Neslin аnd Karen Gedenk (2001). Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions. Journal of Marketing, Vol. 65(1), pp. 71–89.
3. Bawa Kapil and Robert W. Shoemaker (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes. Journal of Marketing, Vol. 51(4), pp. 423–428.
4. Bellenger Danny and Pradeep K. Korgaonkar (1980). Profiling the Recreational Shopper. Journal of Retailing, Vol. 56(3), pp. 77–92.
5. Blattberg Robert C. and Scott A. Neslin (1990). Sales Promotion: Concepts, Methods and Strategies. Englewood Cliffs, NJ: Prentice Hall.
6. Chandon Pierre, Brian Wansink and Gilles Laurent (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, Vol. 64(4), pp. 65–81.
7. Chandon Pierre, Brian Wansink and Gilles Laurent (1999). Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Cambridge, MA: Marketing Science Institute, Report No. pp. 99–109.
8. Chandon Pierre, Brian Wansink and Gilles Laurent (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, Vol. 64(4), pp, 65–81.
9. Ehrenberg Andrew, John Scriven and Neil Barnard (1997). Advertising and Price. Journal of Advertising Research, Vol. 37(3), pp. 27–35.
10. Feick Lawrence F. and Linda Price (1987). The Market Maven: A Diffuser of Marketplace Information. Journal of Marketing, Vol. 51(1), pp. 83–97.
11. Fisher Anne B. (1985). Coke’s Brand Loyalty Lesson. Fortune, August 5.
12. Fornell Claes and David F. Larcker (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, Vol. 18(1), pp. 39–50.
13. Gardener Elizabeth and Minakshi Trivedi (1998). A Communications Framework to Evaluate Sales Promotion
Strategies. Journal of Advertising Research, Vol. 38(3), pp, 67–71.
14. Green Corliss L. (1995). Media Exposure’s Impact on Perceived Availability and Redemption of Coupons by Ethnic Consumers. Journal of Advertising Research, Vol. 35(2), pp. 56–64.
15. Hartnett Michae(2001)l. The Third Annum FFA: Top Ten Buyers Awards. Frozen Food Age 50(1), pp. 1.
16. Hirschman Elizabeth C. and Morris B. Holbrook (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, Vol. 46(3), pp. 92–101.
17. Howell Debbie (2001). Kmart’s New Ad Campaign Puts Spotlight on EDLP. DSN Retailing Today, September 17.
18. Lichtenstein Donald R., Scot Burton and Richard G. Netemeyer (1997). An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective. Journal of Retailing, Vol. 73(2), pp. 283–297.
19. Lichtenstein Donald R., Richard G. Netemeyer and Scot Burton (1995). Assessing the Domain Specificity of Deal Proneness: A Field Study. Journal of Consumer Research, Vol. 22(3), pp. 314-326.
20. Lichtenstein Donald R., Nancy M. Ridgway and Richard G. Netemeyer (1993). Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research, Vol. 30(2), pp. 234–245.
21. Mano Haim and Michael T. Elliott (1997). Smart Shopping: The Origins and Consequences of Price Savings. In: Advances in Consumer Research, Merrie Brucks and Deborah J. MacInnis, eds. Provo, UT: Association for Consumer Research.
22. Mela Carl F., Sunil Gupta and Donald R. Lehmann (1997). The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice. Journal of Marketing Research, Vol. 34(2), pp. 248–261.
23. Narisetti Raju (1996). P&G Ad Chief Plots Demise of the Coupon. Wall Street Journal, April 17.
24. Narisetti Raju (1997). Down the Drain: Move to Drop Coupons Puts Procter&Gamble in Sticky PR Situation. Wall Street Journal, April 17.
25. Neff Jack (2000). New Model: Ads Pay Off Longer Than First Year. Advertising Age 71(9), pp. 4.
26. Price Linda L., Lawrence F. Feick and Audrey Guskey-Federouch (1988). Couponing Behaviors of the Market Maven: Profile of a Super Couponer. In: Advances
in Consumer Research, Michael J. Houston, ed. Provo, UT: Association for Consumer Research.
27. Rosen Cheryl Ann (1985). The Cents-Off Lure: Identifying the Coupon-Susceptible Consumer. Unpublished M.B.A. Thesis, Graduate School of Business, The University of Texas at Austin.
28. Schindler Robert M. (1984). How Cents-Off Coupons Motivate the Consumer. In: Research on Sales Promotion: Collected Papers, Katherine E. Jacz, ed. Cambridge, MA: Marketing Science Institute.
29. Schindler Robert M. (1988). The Role of Ego-Expressive Factors in the Consumer’s
Satisfaction with Price. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 1, pp. 34–39.
30. Schindler Robert M. (1989). The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings. In: Advances in Consumer Research, Kent Monroe, ed. Ann Arbor, MI: Association for Consumer Research.
31. Simms Jane (2000). Reshaping Retail with Low Prices. Marketing, December 7.
32. Stone Gregory P. (1954). City Shoppers and Urban Identification: Observations on the Social Psychology of City Life. American Journal of Sociology, Vol. 60, pp. 36–45.
33. Teel Jesse E., Robert H. Williams and William O. Bearden (1980). Correlates of Consumer Susceptibility to Coupons in New Grocer Product Introductions. Journal of Advertising, Vol. 9(3), pp. 31–46.
34. Thaler Richard (1985). Mental Accounting and Consumer Choice. Marketing Science, Vol. 4(3), pp. 199–214.
35. Towers Paula (2002). Suppliers Urged to Embrade Woolworths’ EDLP Strategy. Retail World, April 29/May 10.
36. Verdisco Bob. One Thing’s Certain, the Consumer is the Key. DSNRetailing Today, January 7.