Электронная библиотека
Применение символических ценностей и значений в брендинге
Chua Han Ming M., Tan Tsu Wee T.
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Потребительское самовосприятие и индивидуализация;Символические ценности и значения;Символическое значение в отношении к продуктам и услугам;Создание потребительских ценностей с помощью символики;Эмпирическое исследование для определения важности символики в брендинге;Направления будущих исследований; |
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