Электронная библиотека
Феномен естественной цифровой информации и его роль в процессе проведения современных маркетинговых исследований
Конникова О.А., Юлдашева О.У.
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Введение | |
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Естественная цифровая информация как новый источник данных | |
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Процесс обработки естественной цифровой информации | |
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Рис. 1. Процесс обработки естественной цифровой информации | |
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Анализ естественной цифровой информации в контексте маркетингового исследования | |
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Заключение | |
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Рис. 2. Алгоритмическая модель анализа ЕЦИ в контексте маркетингового исследования | |
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Литература |
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Юлдашева Оксана Урняковнад. э. н.
Д. э. н., профессор кафедры маркетинга Санкт-Петербургского государственного университета экономики и финансов, Санкт-Петербург.
Конникова Ольга Анатольевнак. э. н.
доцент
Доцент кафедры маркетинга. г. Санкт-Петербург