Перерастание медиапланирования в перформанс-маркетинге в инструмент управления эффективностью рекламной кампании
Маркетинг и маркетинговые исследования
journal-article | 2025
DOI: 10.18334/marketing.30.1.123696 | источник

Performance marketing: exploring the new approach to promotion in the digital space
Vestnik Universiteta
journal-article | 2025
DOI: 10.26425/1816-4277-2025-3-38-52 | источник

Key criteria for choosing restaurants and food delivery scenarios in Moscow
Vestnik Universiteta
journal-article | 2024
DOI: 10.26425/1816-4277-2024-1-29-40 | источник

Development of rules for budget allocation and methods for evaluating media plans for the digital space
Vestnik Universiteta
journal-article | 2023
DOI: 10.26425/1816-4277-2023-8-137-147 | источник

Research of actual characteristics for describing of the target audience for digital marketing
Vestnik Universiteta
journal-article | 2022
DOI: 10.26425/1816-4277-2021-11-47-52 | источник

The concept of advertising media in the digital marketing
Vestnik Universiteta
journal-article | 2022
DOI: 10.26425/1816-4277-2022-10-97-104 | источник

The concept of advertising media in the digital marketing
Vestnik Universiteta
journal-article | 2022
DOI: 10.26425/1816-4277-2022-10-97-104 | источник

Site Base Conversion and Impact of Advertising Traffic Source on Conversion Rate
Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy”
book-chapter | 2022
DOI: 10.1007/978-3-030-94873-3_35 | источник

Research of actual characteristics for describing of the target audience for digital marketing
Vestnik Universiteta
journal-article | 2022
DOI: 10.26425/1816-4277-2021-11-47-52 | источник

Formation of a forecasting model for demand for projected digital products
Маркетинг и маркетинговые исследования
journal-article | 2021
DOI: 10.36627/2074-5095-2021-1-1-18-27 | источник