Герасименко Валентина Васильевна

д. э. н. профессор

Заведующая кафедрой маркетинга МГУ им. М.В. Ломоносова.

г. Москва

Main consumer choice drivers for fi lm products in the Russian market
Lomonosov Economics Journal
journal-article | 2024
DOI: 10.55959/MSU0130-0105-6-58-4-9 | источник

THE USE OF DIGITAL EVENT MARKETING TOOLS IN INTELLECTUAL CAPITAL DISCLOSURE OF UNIVERSITIES

conference-paper | 2024
DOI: 10.21125/iceri.2024.0889 | источник

THE PERSPECTIVES OF DISCLOSING INTELLECTUAL CAPITAL IN LEADING RUSSIAN UNIVERSITIES

conference-paper | 2024
DOI: 10.21125/inted.2024.1244 | источник

Marketing technologies of promoting products on the internet
Bulletin of "Turan" University
journal-article | 2024
DOI: 10.46914/1562-2959-2024-1-1-54-68 | источник

Customer Value-Oriented Business Education in The Post-Covid Era: The Case of MBA Programs in Russia
Population and Economics
journal-article | 2022
DOI: 10.3897/popecon.6.e84192 | источник

FROM FACE-TO-FACE TO REMOTE LEARNING: RUSSIAN MBA EXPERIENCE

conference-paper | 2021
DOI: 10.21125/iceri.2021.0279 | источник

Factors of Russian high-tech startups market failures: analysis of barriers
Moscow University Economics Bulletin
journal-article | 2021
DOI: 10.38050/0130010520216.6 | источник

Development of the e-Commerce platform market in Russia: structure, expansion, trends
Moscow University Economics Bulletin
journal-article | 2021
DOI: 10.38050/01300105202122 | источник

Evaluation of consumer behaviour on the Internet under the conditions of pandemic shock based on search activity in the luxury segment
Population and Economics
journal-article | 2021
DOI: 10.3897/popecon.5.e63315 | источник

Близкие авторы
начальник отдела
Ведущий тьютор
заместитель директора по маркетингу
директор по развитию
профессор
генеральный директор
доцент