Герасименко Валентина Васильевна

д. э. н. профессор

Заведующая кафедрой маркетинга МГУ им. М.В. Ломоносова.

г. Москва

Marketing technologies of promoting products on the internet
Bulletin of "Turan" University
journal-article | 2024
DOI: 10.46914/1562-2959-2024-1-1-54-68 | источник

Main consumer choice drivers for fi lm products in the Russian market
Lomonosov Economics Journal
journal-article | 2024
DOI: 10.55959/MSU0130-0105-6-58-4-9 | источник

THE USE OF DIGITAL EVENT MARKETING TOOLS IN INTELLECTUAL CAPITAL DISCLOSURE OF UNIVERSITIES

conference-paper | 2024
DOI: 10.21125/iceri.2024.0889 | источник

THE PERSPECTIVES OF DISCLOSING INTELLECTUAL CAPITAL IN LEADING RUSSIAN UNIVERSITIES

conference-paper | 2024
DOI: 10.21125/inted.2024.1244 | источник

Customer Value-Oriented Business Education in The Post-Covid Era: The Case of MBA Programs in Russia
Population and Economics
journal-article | 2022
DOI: 10.3897/popecon.6.e84192 | источник

Evaluation of consumer behaviour on the Internet under the conditions of pandemic shock based on search activity in the luxury segment
Population and Economics
journal-article | 2021
DOI: 10.3897/popecon.5.e63315 | источник

FROM FACE-TO-FACE TO REMOTE LEARNING: RUSSIAN MBA EXPERIENCE

conference-paper | 2021
DOI: 10.21125/iceri.2021.0279 | источник

Factors of Russian high-tech startups market failures: analysis of barriers
Moscow University Economics Bulletin
journal-article | 2021
DOI: 10.38050/0130010520216.6 | источник

Development of the e-Commerce platform market in Russia: structure, expansion, trends
Moscow University Economics Bulletin
journal-article | 2021
DOI: 10.38050/01300105202122 | источник

Близкие авторы
начальник отдела
Ведущий тьютор
заместитель директора по маркетингу
директор по развитию
профессор
генеральный директор
доцент