Тихонов Дмитрий Владимирович

к. э. н. доцент

Директор Центра профориентации и довузовской подготовки, Высшей школы управления и бизнеса СанктПетербургского политехнического университета Петра Великого.

г. Санкт-Петербург

Project activities in technical institutes as a mean of preparing students for life and professional self-determination
Advances in Intelligent Systems and Computing
book | 2020
DOI: 10.1007/978-3-030-40274-7_77 | источник

Use of elements of native advertising in order to improve the effectiveness of media campaigns
Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
conference-paper | 2018
источник

Evaluation of the effectiveness of marketing communications in Russian business using the example of St. petersburg enterprises
Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
conference-paper | 2017
источник

Methodological problems of NPS index application for measuring customer relationship in B2B
Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
conference-paper | 2017
источник

Близкие авторы
заведующая кафедрой
руководитель корпоративного обучения
Консультант по брендингу
руководитель лаборатории
профессор кафедры маркетинга