Электронная библиотека
Экологический маркетинг и исследование сегментов потребителей «зеленых» товаров
Перевозчиков К.И., Хмелькова Н.В.
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Что такое экологический маркетинг?Комплекс экологического маркетинга | |
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«Зеленый» потребитель | |
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Методика исследования | |
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Результаты исследования | |
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Таблица. Структура выборки российских потребителей «зеленых» товаров в рамках исследования 2015 г. | |
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Выводы и практическая значимость исследованияЛитература |
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Хмелькова Наталья Владимировнад. э. н.
доцент
Завкафедрой экономики и информатизации факультета компьютерных технологий АНО ВО «Гуманитарный университет». г. Екатеринбург
Перевозчиков Константин Игоревич
Сотрудник факультета компьютерных технологий АНО ВО «Гуманитарный университет». г. Екатеринбург