Электронная библиотека
Влияние удовлетворенности автомобилем, до- и послепродажным обслуживанием на лояльность к бренду, дилеру и послепродажному обслуживанию у данного дилера
Bloemer J., Pauwels K.
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Обзор литературы;Модель и гипотезы;Структура и методология исследования;Предварительный анализ;Анализ бренда А;Анализ бренда В;Заключение и рекомендациидля менеджмента;Ограничения исследования;Направления дальнейших исследований; |
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