1. Aarts H. and Dijksterhuis A. (2000). Habits as knowledge structures: Automaticity in goal-directed behavior. Journal of Personality and Social Psychology, Vol. 78, pp. 53–63.

2. Aarts H., Dijksterhuis A. and De Vries P. (2001). On the psychology of drinking: Being thirsty and perceptually ready. British Journal of Psychology, Vol. 92, pp. 631–642.

3. Adaval R. (2003). How good gets better and bad gets worse: Understanding the impact of affect on evaluations of known brands. Journal of Consumer Research, Vol. 30, pp. 352–367.

4. Ajzen I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, Vol. 50, pp. 179–211.

5. Ariely D. and Zakay D. (2001). A timely account of the role of duration in decision making. Acta Psychologica, Vol. 108, pp. 187–207.

6. Baker W. (1993). The relevance accessibility model of advertising effectiveness. In: Mitchell A. (Ed). Advertising exposure, memory, and choice (pp. 49–87). Lawrence Erlbaum Associates, Inc, Hillsdale, NJ.

7. Bandura A. (1977). Social learning theory. Prentice Hall, Englewood Cliffs, NJ.

8. Barsalou L. W. (1999). Perceptual symbol systems. Behavioral and Brain Sciences, Vol. 22, pp. 577–660.

9. Bem D. J. (1967). An alternative interpretation of cognitive dissonance phenomena. Psychological Review, Vol. 73, pp. 185–200. РЕКЛАМА. ТЕОРИЯ И ПРАКТИКА ■ 03(27)2008 167 Штрак Ф., Верт Л., Дойч Р.

10. Ben-Zur H. (1998). Dimensions and patterns in decision-making models and the controlled/automatic distinction in human information processing. European Journal of Cognitive Psychology, Vol. 10, pp. 171–189.

11. Blair I. V. (2002). The malleability of automatic stereotypes and prejudice. Personality and Social Psychology Review, Vol. 6, pp. 242–261.

12. Blair I. V., Ma J. E. and Lenton A. P. (2001). Imagining stereotypes away: The moderation of implicit stereotypes through mental imagery. Journal of Personality and Social Psychology, Vol. 81, pp. 828–841.

13. Bless H. and Forgas J. P. (Eds). (2000). The message within: The role of subjective experience in social cognition and behavior. Psychology Press, Philadelphia.

14. Bone P. F. and Ellen P. S. (1999). Scents in the marketplace: Explaining a fraction of olfaction. Journal of Retailing, Vol. 75, pp. 243–262.

15. Bruner J. S. (1957). On perceptual readiness. Psychological Review, Vol. 64, pp. 123–152.

16. Bruner J. S. (1973). Beyond the information given: Studies in the psychology of knowing. Norton, New York.

17. Cacioppo J. T., Priester J. R. and Berntson G. G. (1993). Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes. Journal of Personality and Social Psychology, Vol. 65, pp. 5–17.

18. Chan S. F. F. (2005). Consumer decision and product evaluation: Interaction between the self and the context. Dissertation Abstracts International: Section B: The Sciences and Engineering, Vol. 65(7 B), pp. 3691.

19. Chartrand T. L. (2005). The role of conscious awareness in consumer behavior. Journal of Consumer Psychology, Vol. 15, pp. 203–210.

20. Chartrand T. L. and Bargh J. A. (1999). The chameleon effect: The perception–behavior link and social interaction. Journal of Personality and Social Psychology, Vol. 76, pp. 893–910.

21. Dijksterhuis A. and Bargh J. A. (2001). The perception–behavior expressway: Automatic effects of social perception on social behavior. In: Zanna M. (Ed.). Advances in experimental social psychology (Vol. 33, pp. 1–40). Academic, San Diego, CA.

22. Dijksterhuis A., Smith P. K., van Baaren R. B. and Wigboldus D. H. J. (2005). The unconscious consumer: Effects of environment on consumer behavior. Journal of Consumer Psychology, Vol. 15, pp. 193–2002.

23. Ferguson M. J. and Bargh J. A. (2004). Liking is for doing: The effects of goal pursuit on automatic evaluation. Journal of Personality and Social Psychology, Vol. 87, pp. 557–572.

24. Förster J. (2003). The influence of approach and avoidance motor actions on food intake. European Journal of Social Psychology, Vol. 33, pp. 339–350.

25. Förster J. (в печати). How body feedback influences consumers’evaluation of products. Journal of Consumer Psychology.

26. Frenzen J. K. and Davis H. L. (1990). Purchasing behavior in embedded markets. Journal of Consumer Research, Vol. 17(1), pp. 1–2.

27. Gardner M. P. (1985). Mood states and consumer behavior: A critical review. Journal of Consumer Research, Vol. 12(3), pp. 281–300.

28. Gollwitzer P. M. (1999). Implementation intentions. Strong effects of simple plans. American Psychologist, Vol. 54, pp. 493–503.

29. Gray J. A. (1982). The neuropsychology of anxiety: An enquiry into the functions of the septo-hippocampal system. Clarendon / Oxford University Press, New York.

30. Gregory W. L., Cialdini R. B. and Carpenter K. M. (1982). Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? Journal of Personality and Social Psychology, Vol. 43, pp. 89–99.

31. Higgins E. T. (1996). Knowledge activation: Accessibility, applicability, and salience. In: Higgins E. and Kruglanski A. (Eds), Social psychology: Handbook of basic principles (pp. 133–168). Guilford, New York.

32. Hirsch A. R. (1995). Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychology and Marketing, Vol. 12, pp. 585–594.

33. Huber J. (2004). A comment on metacognitive experiences and consumer choice. Journal of Consumer Psychology, Vol. 14, pp. 356–359.

34. Hull C. L. (1943). Principles of behavior. Appleton-Century-Crofts, New York.

35. Hummel J. E. and Holyoak K. J. (2003). A symbolic-connectionist theory of relational inference and generalization. Psychological Review, Vol. 110, pp. 220–264.

36. James W. (1890). The principles of psychology. Holt, New York.

37. Johnson M. K. and Hirst W. (1991). MEM: Memory subsystems as processes. In: Collins A., Gathercole S., Conway M., and Morris P. (Eds). Theories of memory (pp. 241–286). Lawrence Erlbaum Associates, Inc, Hillsdale, NJ.

38. Kelley H. H. (1967). Attribution theory in social psychology. In: Levine D. (Ed), Nebraska symposium on motivation (Vol. 15, pp. 192–241). University of Nebraska Press, Lincoln.

39. Koriat A. (1993). How do we know what we know? The accessibility model of the feeling of knowing. Psychological Review, Vol. 100, pp. 609–639.

40. Ku G., Malhotra D. and Murnighan J. K. (2005). Towards a competitive arousal model of decision-making: A study of auction fever in live and Internet auctions. Organizational Behavior and Human Decision Processes, Vol. 96, pp. 89–103.

41. Lang P. J. (1995). The emotion probe — Studies of motivation and attention. American Psychologist, Vol. 50, pp. 372–385.

42. Laskey H. A., Fox R. J. and Crask, M. R. (1994). Investigating the impact of executional style on television commercial effectiveness. Journal of Advertising Research, Vol. 34(6), pp. 9–16.

43. Lazarus R. S. (1991). Emotion and adaptation. Oxford University Press, New York.

44. Lieberman M. D. (2003). Reflective and reflexive judgment processes: A social cognitive neuroscience approach. In: Forgas J., Williams K. andvon Hippel W. (Eds). Social judgments: Implicit and explicit processes (pp. 44–67). Cambridge University Press, New York.

45. Macrae C. N., Bodenhausen G. V., Milne A. B. and Ford R. L. (1997). On regulation of recollection: The intentional forgetting of stereotypical memories. Journal of Personality and Social Psychology, Vol. 72, pp. 709–719.

46. McClelland D. C. and Atkinson J. W. (1948). The projective expression of needs: I. The effect of different intensities of the hunger drive on perception. Journal of Psychology, Vol. 25, pp. 205–222.

47. McClelland J. L., McNaughton B. L. and O’Reilly R. C. (1995). Why there are complementary learning systems in the hippocampus and neocor-tex: Insights from the successes and failures of connectionist models of learning and memory. Psychological Review, Vol. 102, pp. 419–457.

48. Metcalfe J. and Mischel W. (1999). A hot/cool-system analysis of delay of gratification: Dynamics of willpower. Psychological Review, Vol. 106, pp. 3–19.

49. Milliman R. E. (1982). Using background music to affect the behavior of supermarket shoppers. Journal of Marketing, Vol. 46, pp. 86–91.

50. Mischel W. (1996). From good intentions to willpower. In: Gollwitzer, P. M. and Bargh, J. A. (Eds.). The psychology of action: Linking cognition and motivation to behavior (pp. 197–218). Guilford, New York.

51. Mitchell D. J., Kahn B. E. and Knasko S. C. (1995). There’s something in the air: Effects of congruent or incongruent ambient odor on consumer decision making. Journal of Consumer Research, Vol. 22(2), pp. 229–238.

52. Mussweiler T. and Strack F. (1999). Hypothesis-consistent testing and semantic priming in the anchoring paradigm: A selective accessibility model. Journal of Experimental Social Psychology, Vol. 35, pp. 136–164.

53. North A. C. and Hargreaves D. J. (1998). The effect of music on atmosphere and purchase intentions in a cafeteria. Journal of Applied Social Psychology, Vol. 28, pp. 2254–2273.

54. Nuttin J. M. (1985). Narcissism beyond Gestalt and awareness: The name letter effect. European Journal of Social Psychology, Vol. 15, pp. 353–361.

55. Ronis D. L., Yates J. F. and Kirscht J. P. (1989). Attitudes, decisions, and habits as determinants of repeated behavior. In: Breckler S. and Pratkanis A. (Eds). Attitude structure and function (pp. 213–239). Lawrence Erlbaum Associates, Inc, Hillsdale, NJ.

56. Schifferstein H. N. J. and Michaut A. M. K. (2002). Effects of appropriate and inappropriate odors on product evaluations. Perceptual and Motor Skills, Vol. 95, pp. 1199–1214.

57. Schwarz N. (2004). Metacognitive experiences in consumer judgment and decision making. Journal of Consumer Psychology, Vol. 14, pp. 332–348.

58. Schwarz N., Bless H., Strack F., Klumpp G., Rittenauer-Schatka H. and Simons A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social Psychology, Vol. 61, pp. 195–202.

59. Schwarz N. and Clore G. L. (1983). Mood, misattribution, and judgments of well being: Informative and directive functions of affective states. Journal of Personality and Social Psychology, Vol. 45, pp. 513–523.

60. Sherman S. J., Rose J. S., Koch K., Presson C. C. and Chassin L. (2003). Implicit and explicit attitudes toward cigarette smoking: The effects of context and motivation. Journal of Social and Clinical Psychology, Vol. 22, pp. 13–39.

61. Shiv B. and Nowlis S. M. (2004). The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice. Journal of Consumer Research, Vol. 31, pp. 599–608.

62. Smith E. R. and DeCoster J. (2000). Dual process models in social and cognitive psychology: Conceptual integration and links to underlying memory systems. Personality and Social Psychology Review, Vol. 4, pp. 108–131.

63. Spangenberg E. R., Crowley A. E. and Henderson P. W. (1996). Improving the store environment: Do olfactory cues affect evaluations and behaviors? Journal of Marketing, Vol. 60, pp. 67–80.

64. Strack F. (1992). The different routes to social judgments: Experimental versus informational strategies. In: Martin L. and Tesser A. (Eds). The construction of social judgment, pp. 249–275. Lawrence Erlbaum Associates, Inc, Hillsdale, NJ.

65. Strack F. and Deutsch R. (2004). Reflective and impulsive determinants of social behavior. Personality and Social Psychology Review, Vol. 8, pp. 220–247.

66. Sutton S. K. and Davidson R. J. (1997). Prefrontal brain asymmetry: A biological substrate of the behavioral approach and inhibition systems. Pschological Science, Vol. 8, pp. 204–210.

67. Tanner R. and Chartrand T. L. (2005). Strategic mimicry in action: The effect of being mimicked by salesperson on consumer preference for brands. Manuscript in preparation.

68. Tetlock P. E. (1999). Accountability theory: Mixing properties of human agents with properties of social systems. In: Levine J., Thompson L. and Messick D. (Eds). Shared cognition in organizations: The management of knowledge (pp. 117–137). Lawrence Erlbaum Associates, Inc, Hillsdale, NJ.

69. Turley L. W. and Milliman R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, Vol. 49, pp. 193–211.

70. Tversky A. and Kahneman D. (1974). Judgment under uncertainty: Heuristics and biases. Science, Vol. 185, pp. 1124–1131.

71. Wänke M., Bohner G. and Jurkowitsch A. (1997). There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research, Vol. 24(2), pp. 170–177.

72. Winkielman P., Berridge K. C. and Wilbarger J. L. (2005). Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. Personality and Social Psychology Bulletin, Vol. 31, pp. 121–135.

73. Wispe L. G. and Drambarean N. C. (1953). Physiological need, word frequency, and visual duration thresholds. Journal of Experimental Psychology, Vol. 46, pp. 25–31.

74. Wood W. (1999). Motives and modes of processing in the social influence of groups. In: Chaiken S. and Trope Y. (Eds). Dual process theories in social psychology (pp. 547–570). Guilford, New York.

75. Wood W., Quinn J. M. and Kashy D. A. (2002). Habits in everyday life: Thought, emotion, and action. Journal of Personality and Social Psychology, Vol. 83, pp. 1281–1297.

76. Yalch R. F. and Spangenberg E. R. (1990). The effects of music in a retail setting on real and perceived shopping times. Journal of Business Research, Vol. 49, pp. 139–147.