Электронная библиотека
Маркетинг отношений: диапазон стратегий
Гренроос К.
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Доминирующая маркетинговая ориентация;Основной параметр качества;Система сохранения и передачи информациио клиенте;Взаимосвязь маркетингового подразделения, производственных отделов и HR-отдела компании;Внутренний маркетинг; |
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