Электронная библиотека
Выполнение электронного заказа: возможности будущего (часть 1)
Вудхюсен Д.
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Плачевный опыт;Высокие ставки;Традиционное выполнение заказа – сложный процесс;Выполнение электронных заказов – процесс еще более сложный;Проверка гипотез;Большие надежды потребителей и транспортных компаний;Большие надежды производителей и традиционных компаний розничного бизнеса;Большие перспективы европейскойэлектронной коммерции;Опасения: проблема осязаемых товаров;Опасения: проблемы экономической жизнеспособности;...;Промежуточные выводы; |
1. Web stores to keep shoppers bolting at the checkout point // Wall Street Journal. 2000. – October; Cliffhanger Christmas // Business Week e-biz. – 2000. – 23 October. – P.19.
2. See Cairncross F. (1997)/ The Death of Distance: How the Communications Revolution Will Change Our Lives, Orion; Coyle D. (1997). The Weightless World: Strategies for Managing the Digital Economy, Capstone Publishing; Leadbetter C. (2000). Living on Thin Air: The New Economy, Penguin. Interestingly, the category of weightlessness was first popularized by Federal Reserve Bank chairman Alan Greenspan 1996.
3. Evans T. and Wurster P. (1999). Getting real about virtual commerce // Harvard Business Review. – September – October.
4. It is, however, a consistent one. Back in 1977, the BCG consultants felt that delivery fleets, like other Old Economy paraphernalia (a chain of stores was one example), once served as formidable barriers to entry because they took years and heavy investment to build, but now could suddenly become expensive liabilities. See Evans T. and Wurster P. (1997). Strategy and the new economy of information // Harvard Business Review. – 1999. – September – October.
5. Evans and Wurster, ref. 3 above.
6. Ibid.
7. DT1 Retail logistics Task Force (2000) @Your Service: Future Models of retail Logistics. – P. 10.
8. Cornet P. , Milcent P. and Roussel P.–Y. (2000). From e-commerce to Euro-commerce // The McKinsey Quarterly. – No. 2. Europe. See Подробнее
9. Ibid.
10. Ibid.
11. Sharp e-tailing edge needs defining // The Times. – 2000. – 19 August.
12. See Laseter T. , Houston P. , Chung A., Byrne S., Turner M. and Devendran A. (2000). The last mile to nowhere: Flaws and fallacies in Internet home-delivery schemes // Strategy asnd Business, Issue 20. SeeПодробнее .
13. Cornet et al., ref. 8.
14. Bhise H., Farrell D., Miller H., Vanier A. and Zainulbhai A. (2000). The duel for the doorstep // The McKinsey Quarterly. – No. 2. For more information on this paper, see the abstract on P.289.
15. Barsh J., Crawford B. and Grosso C. (2000). How e-tailing can rise from the ashes // The McKinsey Quarterly. – No. 3.
16. DTI Retail Logistics Task Force, ref. 7, P .21.
17. Ibid , p. 20.
18. Ibid.
19. Ibid, p. 13–17.