Электронная библиотека
Как европейский имидж продуктов влияет на их восприятие потребителями на российском рынке ретейла
Паненко А.В.
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Введение | |
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Модель и гипотезы исследования | |
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Методология исследования | |
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Таблица 1. Индивидуальные конструкции и утверждения опросникаРис. 1. Концептуальная модель влияния имиджа европейского происхождения на восприятие и оценки потребителей | |
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Таблица 2. Средние значения, стандартные отклонения и корреляции | |
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Таблица 3. Результаты оценки измерительной моделиРезультаты оценки | |
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Рис. 2. Структурная модель влияния европейского имиджа продукта на потребителей | |
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Таблица 4. Стандартные оценки структурных связейВыводы | |
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Паненко Алиса Витальевна
Аналитик сектора анализа рынков Центра прикладной экономики НИУ ВШЭ, преподаватель департамента менеджмента НИУ ВШЭ, аспирант кафедры маркетинга фирмы НИУ ВШЭ. г. Пермь