Электронная библиотека
Роль социальной ответственности бренда в формировании лояльности потребителей косметической продукции и продуктов личной гигиены
Москвитина Е.Ю., Пахалов А.М.
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1 |
Введение | |
2 |
Концепции формирования лояльности потребителей | |
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Таблица. Шкала выраженности поведенческого и установочного аспектов | |
4 |
Факторы, оказывающие влияние на процесс формирования потребительской лояльности | |
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Рисунок. Классификация факторов, влияющих на лояльностьСоциальная ответственность как фактор, влияющий на процесс формирования лояльности | |
6 |
Заключение | |
7 |
Литература |
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Пахалов Александр Михайлович
Член управляющего совета магистерской программы «Маркетинг» МГУ имени М.В. Ломоносова. г. Москва
Москвитина Екатерина Юрьевна
Менеджер по управлению категориями компании — производителя товаров повседневного спроса. г. Москва