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Социальная власть бренда в розничной торговле товарами класса люкс. Влияние бренда на клиентов магазинов
Сервеллон М., Кудрье Р.
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ВведениеИсточники социальной властиИсточники власти в сфере розничной торговли товарами класса люксМетод исследованияВыборка и сбор данныхАнализ данныхРезультаты«Храм» брендаТаблица. Источники влияния бренда класса люкс на покупателей магазина«Послы» брендаПринятый порядок обслуживания«Сокровища» брендаБескорыстная любовь покупателейЗаключениеЛитератураПРИЛОЖЕНИЕ.Список магазинов, которые посетили респонденты на втором этапе исследования |
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