1. Aaker, D. A. (1989). Managing assets and skills: The key to sustainable competitive advantage. California Management Review, Vol. 32, pp. 9–106.
2. Aaker, D. A. (1991). Managing brand equity. New York: Free Press.
3. Aaker, D. A. (1996). Building strong brands. New York: Free Press.
4. Ahlberg, J., Pitkanen, A., and Schorsch, L. (1999). Forging a new era for steel. McKinsey Quarterly, Vol. 7, pp. 83–91.
5. Bass, F. M., and Wilkie, W. L. (1973).
A comparative analysis of attitudinal predication of brand preference. Journal of Marketing Research,Vol. 10, pp. 262–269.
6. Bonoma, T. (1984). Making your marketing strategy work. Harvard Business Review, Vol. 81, pp. 3–9.
7. Copernicus Marketing Consulting (2000). The commoditization of brands and its implications for marketers. Auburndale, MA, USA: Copernicus Marketing Consulting.
8. Doyle, P. (1988). Marketing management and strategy. Hemel Hempstead, UK: Prentice-Hall.
9. Gordon, G. L., Calantone, R. J., and di Benedetto, C. A. (1993). Brand equity in the business-to-business sector. Journal of Product and Brand Management, Vol. 2(3), pp. 4–16.
10. Henthorne, T. , LaTour, M., and Williams, A. (1993). How organizational buyers reduce risk. Industrial Marketing Management, Vol. 22, pp. 41–48.
11. Hutton, J. G. (1997). A study of brand equity in an organizational-buying context. Journal of Product and Brand Management, Vol. 6(6), pp. 428–439.
12. Jacoby, J., and Kyner, D. B. (1973). Brand loyal vs. repeat purchasing behavior. Journal of Marketing Research, Vol 10, pp. 1–9.
13. Keller, K. L. (1993). Conceptualizing, measuring, and managing customerbased brand equity. Journal of Marketing, Vol 57(1), pp. 1–22.
14. Kotler, P. (2002). Marketing management: Analysis, planning, and control. Engle-wood Cliffs, NJ: Prentice-Hall.
15. Maathuis, O. J. M. (1993). Corporate image, performance, and communication. Delft, The Netherlands: Eboron.
16. McQuiston, D. H., and Dickson, P. R. (1991). The effect of perceived personal consequences on participation and influence in organizational buying. Journal of Business Research, Vol. 23(2), pp. 159–178.
17. Mitchell, P. , King, J., and Reast, J. (2001). Brand values related to industrial products. Industrial Marketing Management, Vol 30(5), pp. 415–425.
18. Mudambi, S. (2002). Branding importance in business-to-business markets: Three buyer clusters. Industrial Marketing Management, Vol. 31(6), pp. 525–533.
19. Mudambi, S. M., Doyle, P. , and Wong,V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, Vol. 26, pp. 433–446.
20. Peters, T. , and Waterman, R. (1982). In search of excellence. New York: Harper & Row.
21. Prophet (2001). Brand–customer relationship: The face of your business strategy. San Francisco, CA, USA: Prophet.
22. Saunders, J., and Watt, F. A. W. (1979). Do brand names differentiate identical industrial products? Industrial Marketing Management, Vol. 8(2), pp. 114–123.
23. Schultz, D. E. (2001). Zapping brand heritage. Marketing Management, Vol. 10(4), pp. 8–9.
24. Shipley, D., and Howard, P. (1993). Brand-naming industrial products. Industrial Marketing Management, Vol. 22(1), pp. 59–66.
25. Shocker, A. D., Srivastava, R. K., and Ruekert, R. (1994). Challenges and opportunities facing brand management. Journal of Marketing Research, Vol. 31, pp. 149–158.
26. Sinclair, S. A., and Seward, K. E. (1988). Branding a commodity product. Industrial Marketing Management, Vol. 17(1), pp. 23–33.
27. Ward, S., Light, L., and Goldstine, J. (1999). What high-tech managers need to know about brands. Harvard Business Review, Vol. 79, pp. 85–95.
28. Whiteley, R., and Hessan, D. (1996). Customer centered growth: Five proven strategies for building competitive advantage. Reading, MA: Addison-Wesley.
29. Zeithaml, V. A. (1988). Consumer perception of price, quality, and value: A means–end model and synthesis of the evidence. Journal of Marketing, Vol. 52(3), pp. 2–22.