|
||
Прогнозирование реакции потребителей на ППС;Горох в стручке: похожие или непохожие ;Счастье в неведении? Неопределенное ППС ;Присутствие разнородной группы ;Исследование 1 (A);
|
1. Aaker J., Brumbaugh A.M., Grier S. (2000). «Non-target markets and viewer distinctiveness: the impact of target marketing on advertising attitudes». Journal of Consumer Psychology, Vol. 9 (3), pp. 127–140.
2. Algesheimer R., Dholakia U.M., Hermann A. (2005). «The social influence of brand community: evidence from european car clubs». Journal of Marketing, Vol. 69 (July), pp. 19–34.
3. Argo J.J., Dahl D.W., Manchanda R.V. (2005). «The influence of a mere social presence in a retail context». Journal of Consumer Research, Vol. 32 (September), pp. 207–212.
4. Asch S.E. (1955). «Opinions and social pressure». Scientific American, Vol. 193 (5), pp. 31–35.
5. Asch S.E. (1956). «Studies of independence and conformity: a minority of one against a unanimous majority». Psychological Monographs, Vol. 70 (416).
6. Baird C.H., Parasnis G. (2011). «From social media to social customer relationship management». Strategy & Leadership, Vol. 39 (5), pp. 30–37.
7. Bearden W.O., Etzel M.J. (1982). «Reference group influence on product and brand purchase decisions». Journal of Consumer Research, Vol. 9 (September), pp. 183–194.
8. Bearden W.O., Netemeyer R.G., Teel J.E. (1989). «Measurement of consumer susceptibility to interpersonal influence». Journal of Consumer Research, Vol. 15 (March), pp. 473–481.
9. Berger J., Heath C. (2007). «Where consumers diverge from others: identity signaling and product domains». Journal of Consumer Research, Vol. 34 (August), pp. 121–134.
10. Berger J., Heath C. (2008). «Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes». Journal of Personality and Social Psychology, Vol. 95 (September), pp. 593–607.
11. Burnkrant R.E., Cousineau A. (1975). «Informational and normative social influence in buyer behavior». Journal of Consumer Research, Vol. 2 (December), pp. 206–215.
12. Byrne D.E. (1971). The Attraction Paradigm. New York: Academic Press.
13. Chatman J.A., Flynn F. (2001). «The influence of demographic heterogeneity on the emergence and consequences of cooperative norms in work terms». Academy of Management Journal, Vol. 44 (5), pp. 956–974.
14. Childers T.L., Rao A.R. (1992). «The influence of familial and peer-based reference groups on consumer decisions». Journal of Consumer Research, Vol. 19 (September), pp. 198–211.
15. Cunningham G.B. (2007). «Perceptions as reality: the influence of actual and perceived demographic similarity». Journal of Business and Psychology, Vol. 22 (1), pp. 79–89.
16. Deshpande R., Stayman D.M. (1994). «A tale of two cities: distinctiveness theory and advertising effectiveness». Journal of Marketing Research, Vol. 31 (February), pp. 57–64.
17. Dholakia U.M., Vianello S. (2009). «The fans know best». Sloan Management Review / Wall Street Journal Business Insights (August 17).
18. Diehl K., Poynor C. (2010). «Great expectations?! Assortment size, expectations and satisfaction». Journal of Marketing Research, Vol. 47 (April), pp. 312–322.
19. Escalas J.E., Bettman J.R. (2003). «You are what they eat: the influence of reference groups on consumers’ connections to brands». Journal of Consumer Psychology, Vol. 13 (3), pp. 339–348.
20. Fitzsimons G.J., Lehmann D.R. (2004). «Reactance to recommendations: when unsolicited advice yields contrary responses». Marketing Science, Vol. 23 (1), pp. 82–94.
21. Forman C., Ghose A., Wiesenfeld B. (2008). «Examining the relationship between reviews and sales: the role of reviewer identity disclosure in electronic markets». Information Systems Research, Vol. 19 (September), pp. 291–313.
22. Friestad M., Wright P. (1994). «The persuasion knowledge model: how people cope with persuasion attempts». Journal of Consumer Research, Vol. 21 (June), pp. 1–31.
23. Hameed B. (2011). Social Media Usage Exploding Amongst Fortune 500 Companies. — Подробнее .
24. Hoffman D.L., Novak T.P. (1996). «Marketing in hypermedia computer-mediated environments: conceptual foundations». Journal of Marketing, Vol. 60 (July), pp. 50–68.
25. Hoffman D.L., Novak T.P. (2012). «Why people use social media: how online social identity and motivations influence the experience of being connected». Working paper, Sloan Center for Internet Retailing, University of California, Riverside.
25. Hsee C.K., Blount S., Loewenstein G.F., Bazerman M.H. (1999). «Preference reversals between joint and separate evaluations of options: a review and theoretical analysis». Psychological Bulletin, Vol. 125 (5), pp. 576–590.
26. Hsee C.K., Leclerc F. (1998). «Will products look more attractive when presented separately or together?» Journal of Consumer Research, Vol. 25 (September), pp. 175–186.
27. Jehn K.A., Northcraft G.B., Neale M.A. (1999). «Why differences make a difference: a field study of diversity, conflict, and performance in workgroups ». Administrative Science Quarterly, Vol. 44 (December), pp. 741–763.
28. Jiang L., Hoegg J., Dahl D.W., Chattopadhyay A. (2010). «The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context». Journal of Consumer Research, Vol. 36 (February), pp. 778–791.
29. Keath J. (2012). «Oreo features Facebook fans daily». Social Fresh (January 5). 30. Knowledge Networks (2011). Social Media Now Influences Brand Perceptions, Purchase Decisions of 38 Million in U.S. — Подробнее . com/news/releases/2011/061411_Подробнее .
31. Lake A. (2011). Why Facebook Fans Are Useless. — Подробнее .
32. Lambert-Pandraud R., Laurent G. (2010). «Why do older consumers buy older brands? The role of attachment and declining innovativeness». Journal of Marketing, Vol. 74 (July), pp. 104–121.
33. Latane B. (1981). «The psychology of social impact». American Psychologist, Vol. 36 (4), pp. 343–356.
34. Lydon J.E., Jamieson D.W., Zanna M.P. (1988). «Interpersonal similarity and the social and intellectual dimensions of first impressions». Social Cognition, Vol. 6 (4), pp. 269–286.
35. McCracken G. (1988). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington: Indiana University Press.
36. Morry M.M. (2007). «Relationship satisfaction as a predictor of perceived similarity among cross-sex friends: a test of the attraction-similarity model». Journal of Social and Personal Relationships, Vol. 24 (1), pp. 117–138.
37. Muniz A.M. Jr., O’Guinn T.C. (2001). «Brand community». Journal of Consumer Research, Vol. 27 (March), pp. 421–432.
38. Naylor R.W., Lamberton C.P., Norton D.A. (2011). «Seeing ourselves in others: reviewer ambiguity, egocentric anchoring, and persuasion». Journal of Marketing Research, Vol. 48 (June), pp. 617–631.
39. Newman A.A. (2011). «Brands now direct their followers to social media». The New York Times (August, 4), B3.
40. Novak T.P., Hoffman D.L., Duhachek A. (2003). «The Influence of goal-directed and experiential activities on online flow experiences». Journal of Consumer Psychology, Vol. 13 (1/2), pp. 3–16.
41. Perkins A.W., Forehand M.R., Greenwald A.G. (2006). «Decomposing the implicit self-concept: the relative influence of semantic meaning and valence on attribute self-association». Social Cognition, Vol. 24 (4), pp. 387–408.
42. Preacher K.J., Hayes A.F. (2008). «Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models». Behavior Research Methods, Vol. 40 (3), pp. 879–891.
43. Rosenthal R., Rosnow R.L., Rubin D.B. (2000). Contrasts and Effect Sizes in Behavioral Research: a Correlational Approach. New York: Cambridge University Press.
44. Sassenberg K., Postmes T. (2002). «Cognitive and strategic processes in small groups: effects of anonymity of the self and anonymity of the group on social influence». British Journal of Social Psychology, Vol. 41 (3), pp. 463–481.
45. Schau H.J., Muniz A.M. Jr., Arnould E.J. (2009). «How brand community practices create value». Journal of Marketing, Vol. 73 (September), pp. 30–51.
46. Shachar R., Emerson J.W. (2000). «Cast demographics, unobserved segments, and heterogeneous switching costs in a television viewing choice model». Journal of Marketing Research, Vol. 37 (May), pp. 173–186.
47. Smith J.W., Clurman A. (2009). Generation Ageless. New York: HarperCollins.
48. Stephen A.T., Galak J. (2012). «The effects of traditional and social earned media on sales: a study of a microlending marketplace». Journal of Marketing Research, Vol. 49 (October), pp. 624–639.
49. Thompson S.A., Sinha R.K. (2008). «Brand communities and new product adoption: the influence and limits of oppositional loyalty». Journal of Marketing, Vol. 72 (November), pp. 65–80.
50. Tucker C., Zhang J. (2010). «Growing two-sided networks by advertising the user base: a field experiment». Marketing Science, Vol. 29 (5), pp. 805–881.
51. Turner J.C., Hogg M.A., Oakes P.J., Reicher S.D., Wetherell M.S. (Eds). (1987). Rediscovering the Social Group: a Self-Categorization Theory. New York: Basil Blackwell.
52. Wells W.D. (1975). «Psychographics: a critical review». Journal of Marketing Research, Vol. 12 (May), pp. 196–213.
53. White K., Dahl D.W. (2006). «To be or not be? The influence of dissociative reference groups on consumer preferences». Journal of Consumer Psychology, Vol. 16 (4), pp. 404–414.
54. White K., Dahl D.W. (2007). «Are all out-groups created equal? Consumer identity and dissociative influence». Journal of Consumer Research, Vol. 34 (December), pp. 525–536.
55. Zhao X., Lynch J.G. Jr., Chen Q. (2010). «Reconsidering Baron and Kenny: myths and truths about mediation analysis». Journal of Consumer Research, Vol. 37 (August), pp. 197–206.