Электронная библиотека
Качественные исследования в маркетинге: путеводитель по пустыне сложности и непредсказуемости
Гуммессон И.
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Маркетинг: признанная дисциплина,но не имеющая влияния?;Анализ и интерпретация;Стратегии качественного анализа /интерпретации;Вход в исследовательское здание;Построение маркетинговой теории;Приглашение к научному плюрализмуи личной практической методологии;Интерактивное исследование:иллюстрирование "двуногой" парадигмы;Подведение итогов; |
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