Выбор маркетинг-менеджеров для эффективного контроля над глобальными каналами дистрибуции 
Майкл Х., Милорад Н.

Ограниченность традиционных систем отбора руководителей для управления глобальными каналами дистрибуции;
Последствия управления отношениями внутри глобальных маркетинговых каналов;
Теоретические основы и разработка концептуальной схемы;

Ключевые слова: глобальный канал дистрибуции, сфокусированная организация, место назначения, маркетинг отношений, рыночные активы


Глобализация организаций неизбежно влечет за собой развитие сетевой организационной структуры. Эта новая форма организации заставляет менеджеров осуществлять работы, задачи которых граничат с задачами других организаций, действующих в глобальной сети бизнеса. В связи с этим возникает вопрос, как и по каким параметрам искать менеджеров для решения глобальных задач. В статье рассматриваются критерии отбора маркетинг-менеджеров, придерживающихся интегративного (т. е. реляционного) и рыночного (т. е. транзактного) стиля работы, для нормативного контроля глобальных каналов дистрибуции.

Журнал: «Управление каналами дистрибуции» — №1, 2006 (© Издательский дом Гребенников)
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Майкл Харви

Школа делового администрирования, Университет Миссисипи (США).

Милорад Новицевик М.

Факультет менеджмента, Университет Висконсин Ла-Кросс, Висконсин (США).