Электронная библиотека
Основные особенности маркетинга цифровых товаров
Твердохлебова М.Д.
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Цифровые товары;Дистрибуция цифровых товаров;Управление правами на цифровую продукцию;Ценообразование;Стратегия фиксированных цен; |
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Твердохлебова Мария Дмитриевнакандидат экономических наук
доцент
Кафедра маркетинга РЭУ имени Г.В. Плеханова. г. Москва