1. Библиотека
  2. Журнал «Маркетинговые коммуникации»
  3. №4, 2006
  4. статья

Просто еще один канал? Маркетинговые коммуникации в электронном бизнесе 
Раули Д.
Интернет как канал коммуникаций;
Обеспечение присутствия в интернете;
Создание отношений;
Создание ценности;

Темы:
ДиджиталПродвижение в интернете
ДиджиталСтратегия интернет-маркетинга
Отрасли:
Диджитал
Ключевые слова: интернет-маркетинг, маркетинговые коммуникации, маркетинговые каналы, интернет-сообщества

Аннотация

В статье проанализирована широкая панорама маркетинговых коммуникаций в мире Интернета. По мнению автора, в цифровом мире маркетинговые коммуникации связаны с обеспечением присутствия, созданием отношений и взаимной ценности. В статье подробно рассмотрен каждый из этих аспектов.

Журнал: «Маркетинговые коммуникации» — №4, 2006 (© Издательский дом Гребенников)
Объем в страницах: 15
Кол-во знаков: около 43,016

Библиографическая ссылка: печать / интернет

* Деятельность Meta (соцсети Facebook и Instagram) запрещена в России как экстремистская.

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Раули Дженнифер

Школа менеджмента и социальных наук, Колледж высшего образования Edge Hill (Ормскирк, Великобритания).

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