|
||
Разработка модели и исследовательские гипотезы;Предрасположенность как двухмерныйэлемент;Предрасположенность и стремлениек разнообразию;Предрасположенность и сопротивлениеситуативным факторам;Стремление к разнообразию исопротивление ситуативнымфакторам;Стремление к разнообразию и повторныепокупки;Сопротивление ситуативным факторам иповторные покупки;Сбор данных;Измерения;Результаты;Общее соответствие модели;Проверка гипотез;Краткое изложение и выводы; |
1. Ajzen I. and Fishbein M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice Hall, Englewood Cliffs, NJ.
2. Anderson J.C. and Gerbing D.W. (1988). «Structural equation modeling in practice: a review and recommended two-step approach». Psychological Bulletin, Vol. 103(3), pp. 411–23.
3. Assael H. (1998). Consumer Behavior and Marketing Actions, 6th ed., South-Western College Publishing, Mason, OH.
4. Baldinger A.L. and Rubinson J. (1996) «Brand loyalty: the link between attitude and behaviour». Journal of Advertising Research, Vol. 36, pp. 22–34.
5. Brown M.W. and Cudeck R. (1993). «Alternative ways of assessing model fit», in Bollen, K.A. and Long, J.S. (Eds), Testing Structural Equation Models, Sage, Thousand Oaks, CA, pp. 136–62.
6. Buzzell R.D., Gale B.T. and Sultan R.G.M. (1975). «Market share — a key to profitability». Harvard Business Review, Vol. 53, pp. 97–106.
7. Cunningham R.M. (1956). «Brand loyalty — what, where, how much?». Harvard Business Review, Vol. 34, pp. 116–128.
8. Day G.S. (1969). «A two-dimensional concept of brand loyalty». Journal of Advertising Research, Vol. 9, pp. 29–35.
9. Dick A.S. and Basu K. (1994). «Customer loyalty: toward an integrated conceptual framework». Journal of the Academy of Marketing Science, Vol. 22, pp. 99–113.
10. East R., Sinclair J. and Gendal P. (2000). «Loyalty: definition and explanation», paper presented at ANZMAC 2000, Visionary Marketing for the 21st Century: Facing the Challenge, Gold Coast, pp. 286–290.
11. Emmelheinz M., Stock J. and Emmelheinz L. (1991). «Consumer response to retail stock-outs». Journal of Retailing, Vol. 67, pp. 138–46.
12. Fornell C. and Larcker D.F. (1981). «Evaluating structural equation models with unobservable variables and measurement error». Journal of Marketing Research, Vol. 18, pp. 77–90.
13. Frambach R.T., Barkema H.G., Nooteboom B. and Wedel M. (1998). «Adoption of a service innovation in the business market: an empirical test of supply-side variables». Journal of Business Research, Vol. 41, pp. 161–74.
14. Gerbing D.W. and Anderson J.C. (1992). «Monte Carlo evaluation of goodness ft indices for structural equation models». Sociological Methods and Research, Vol. 21, pp. 132–60.
15. Hair J.F., Anderson R.E., Tatham R.I. and Black, W.C. (1998). Multivariate Data Analysis, 5th ed., Prentice-Hall International, Englewood Cliffs, NJ.
16. Jacoby J. (1971). «A model of multi brand loyalty». Journal of Advertising Research, Vol. 11, pp. 25–31.
17. Jacoby J. and Chestnut R. (1978). Brand Loyalty: Measurement and Management. John Wiley & Sons, New York, NY.
18. LeClerc F. and Little J.D.C. (1997). «Can advertising make FSI coupons more effective?». Journal of Marketing Research, Vol. 34, pp. 473–84.
19. Muncy J.A. (1996). «Measuring perceived brand parity». Advances in Consumer Research, Vol. 23, pp. 411–417.
20. Odin Y., Odin N. and Valette-Florence P. (2001). «Conceptual and operational aspects of brand loyalty: an empirical investigation». Journal of Business Research, Vol. 53, pp. 75–84.
21. Oliver R.I. (1980). «A Cognitive model of the Antecedents and consequences of satisfaction decisions», Journal of Marketing Research, Vol. 17, pp. 460-9.
22. Quester P. and Lim A.I. (2003). «Product involvement/ brand loyalty: is there a link?». Journal of Product & Brand Management, Vol. 12, pp. 22–38.
23. Raj S.P. (1985). «Striking a balance between brand «popularity» and brand «loyalty». Journal of Marketing, Vol. 49, pp. 53–59.
24. Ratchford B.T. (1987). «New insights about the FCB GRID». Journal of Advertising Research, Vol. 27, pp. 24–38.
25. Reichheld F. and Sasser W.E. (1990). «Zero defections». Harvard Business Review, Vol. 68, pp. 105–111.
26. Rundle-Thiele S. and Bennet R. (2001). «A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets». Journal of Product and Brand Management, Vol. 10, pp. 25–37.
27. Rundle-Thiele S. and Mackay M.M. (2001). «Assessing the performance of brand loyalty measures». Journal of Services Management, Vol. 7, pp. 529–546.
28. Shim S., Eastlick M.A., Lotz S.L. and Warrington P. (2001). «An online prepurchase intentions model: the role of intention to search». Journal of Retailing, Vol. 77, pp. 397–416.
29. Traylor M.B. (1983). «Ego involvement and brand commitment: not necessarily the same». Journal of Consumer Marketing, Vol. 1, pp. 75–79.
30. Uncles M. and Laurent G. (1997). «Editorial». International Journal of Research in Marketing, Vol. 14, pp. 399–404.
31. Van Trijp H.C.M., Hoyer W.D. and Inman J.J. (1996). «Why switch? Product category-level explanations for true variety-seeking behavior». Journal