Читаем газеты в интернете: влияние атрибутов Интернет-сайтов
Флавиан К., Гурреа Р.

Аннотация

Данная статья представляет собой одно из первых исследований, где анализируется поведение читателя онлайновой прессы. В работе идентифицированы связанные с интернет-сайтами основные факторы, которые оказывают влияние на выбор подобных газет.

Содержание

Значение газетного сектора в интернете;
Структурный анализ: гипотезы;
Читаем цифровые газеты;
Факторы, влияющие на чтение цифровых газет;
Практичность цифровых газет;
Репутация интернет-сайтов;
Доверие к интернет-сайтам;
Методика;
Анализ достоверности и обоснованности;
Структурный модельный анализ;
Выводы, применение в работе менеджеров, ограничения и будущие исследования;

Ключевые слова: Интернет, газеты, читатели
Журнал: «Интернет-маркетинг» — №3, 2008 (© Издательский дом Гребенников)
Объем в страницах: 17.
Кол-во знаков: около 31,956.

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Флавиан Карлос

Сарагосский университет.

Сарагосса, Испания

Гурреа Ракель

Сарагосский университет.

Сарагосса, Испания