Придавая и разрушая смыслы: изменение репутации
Аула П., Мантере С.

Управление репутацией как создание и разрушение смысла;
Можно ли управлять изменением репутации;
Арена репутации: создание и разрушение смысла;
Рисунок. Модель репутационной арены;
Таблица. Концептуальные основы модели арены и ее применение в управлении репутацией;

Ключевые слова: изменение репутации, управление репутацией, коммуникации, социальный конструктивизм, управление изменениями, модель репутационной арены


Статья посвящена изменению репутации как социальному процессу и исследованию возможности использовать принципы социального конструктивизма для решения задач управления репутацией. Авторы предлагают модель, объясняющую взаимодействие между организацией и внешней средой.

Журнал: «Управление корпоративной культурой» — №2, 2014 (© Издательский дом Гребенников)
Объем в страницах: 11
Кол-во знаков: около 24,167

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Аула Пекка

Преподаватель коммуникации на кафедре социальных исследований Университета Хельсинки.

г. Хельсинки, Финляндия

Его научные интересы лежат в области коммуникативных процессов в рамках сложных организационных сетей и между ними. Является автором и редактором нескольких книг и ряда статей. Занимает должность адъюнкт-профессора в Университете Ювяскюля. В 2011–2012 гг. читал лекции в Стенфордском университете.

Мантере Саку

Преподаватель менеджмента в Шведской школе экономики и управления бизнесом.

г. Хельсинки, Финляндия

Его исследовательские интересы сосредоточены в области корпоративных стратегий как социального феномена, т.е. связанных с ними дискурсов, практик и социальных ролей.