Электронная библиотека
В чем отличие b-2-b-брендов? Эмпирическое исследование эффективности брендинга в сфере b-2-b
Хомбург К., Кларманн М., Шмит Й.
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Концептуальная основа исследования;Развитие гипотез;
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