Пересмотр взглядов на сети дистрибуции в целях повышения конкурентоспособности
Шанг Д., Йилдирим Т., Тадикамалла П., Миттал В.

Обзор литературы;
Дизайн сети дистрибуции;
Таблица 1. Список литературы по изучаемой проблеме управления дистрибуцией;
Проблема выбора местоположения;
Формулирование проблемы и методология;
Непрерывная модель снабжения;
Подход к поиску решения;
Применение HMC-модели в компании GSK;
Сеть дистрибуции компании GSK;
Количество, местоположение и объем РЦД;
Расчет удельных транспортных затрат на основе перевозки грузов;
Общие затраты на дистрибуцию и уровень качества оказания услуг;
Улучшение обслуживания покупателей в результате уменьшения зон охвата и времени доставки;
Анализ чувствительности и сравнение методов;
Изменение цен на топливо;
Изменение спроса;
Изменение складских затрат;
Изменения в количестве и местоположении КЦД;
Изменения в уровне обслуживания;
Сравнение использования разных методов для решения НМС;
Выводы;
ПРИЛОЖЕНИЕ. Лист индексов, параметров и переменных, используемых в модели;

Ключевые слова: теория размещения, оптимизация, расчет решения, модель сети, модель снабжения

Аннотация

В статье речь пойдет об инициативах в области маркетинга фармацевтических фирм для перестройки их сетей дистрибуции. Распределение влияет на затраты компании, удовлетворение потребностей покупателей, а также на рентабельность. Авторы проводят анализ чувствительности для определения влияния каждого из параметров модели на оптимальное решение для бизнеса.

Журнал: «Управление каналами дистрибуции» — №1, 2011 (© Издательский дом Гребенников)
Объем в страницах: 23
Кол-во знаков: около 42,651

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Шанг Дженнифер

Адъюнкт-профессор делового администрирования, Высшая школа бизнеса им. Катца, Университет Питсбурга.

Питсбург, США

Йилдирим Туба Пинар

Докторант, Высшая школа бизнеса им. Катца, Университет Питсбурга.

Питсбург, США

Тадикамалла Панду

Профессор делового администрирования, Высшая школа бизнеса им. Катца, Университет Питсбурга.

Питсбург, США

Миттал Викас

Профессор маркетинга, Высшая школа менеджмента им. Джонса, Университет Райса.

Хьюстон, США

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