Метод управляемого спросом стратегического планирования и менеджмента и его применение сетями производства и сбыта продуктов питания (метод Chainplan)

Главная задача этой статьи — предоставить читателю системный анализ производственной цепочки (или агропромышленной системы — Agribusiness System, AGS). С этой целью в публикации описан метод стратегического планирования и управления производственными системами (цепочками), ориентированный на конкуренцию, применительно к системе производства молока в Бразилии.

Журнал: «Управление каналами дистрибуции» — №3, 2009 (© Издательский дом Гребенников)

Объем в страницах: 18

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* Деятельность Meta (соцсети Facebook и Instagram) запрещена в России как экстремистская.

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Невес Маркос Фава

Профессор факультета бизнеса и маркетинга, Школа экономики и бизнеса, Университет Сан-Пауло (г. Сан-Пауло, Бразилия).

Сан-Пауло, Бразилия

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