Игра, поток и онлайновый поиск информации
Матвик К., Ригдон Э.

Теория потока и четырехканальная модель
Пользование Интернетом и контроль
над решениями;
Ощущение игры как источник смысла
пережитого опыта;
Эмоциональное состояние и ощущение игры;
Вклад в изучение данного вопроса и
направления дальнейших исследований;

Ключевые слова: четырехканальная модель потока, состояние потока, ощущение игры, увлеченность, уровни навыков и вызова


В данной статье анализируются условия, необходимые для превращения онлайнового поиска информации в "игру", т. е.
в положительный опыт, способный придавать этому процессу внутренний смысл в форме эскапизма и удовольствия. В соответствии с четырехканальной моделью потока ощущение игры рассматривается как следствие состояния потока и состояний, отличных от потока.

Журнал: «Интернет-маркетинг» — №3, 2006 (© Издательский дом Гребенников)
Объем в страницах: 15
Кол-во знаков: около 34,872

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Матвик Карла

Доцент маркетинга в бизнес-школе Портландского государственного университета (г. Портланд, США).

Ригдон Эдвард

Адъюнкт-профессор маркетинга в бизнес-колледже Дж. Мака Робинсона Государственного университета Джорджии (г. Атланта, США).