Феномен распространения цепочки поставок (часть 2)
Мак-Фарлэнд Р., Бладгуд Д., Паян Д.

Ключевые слова: институциональная теория, стратегия влияния, асимметрия зависимости, поведенческая модель

Аннотация

Авторы данного исследования поставили перед собой цель изучить феномен, суть которого состоит в следующем: организации, в отношении которых применяют стратегии влияния, впоследствии имитируют такие стратегии (модели поведения) и используют их в рамках взаимодействия со своими клиентами. Причины и результаты такого подражания и явились предметом пристального внимания американских исследователей.

Журнал: «Управление каналами дистрибуции» — №3, 2011 (© Издательский дом Гребенников)
Объем в страницах: 10
Кол-во знаков: около 17,483

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Мак-Фарлэнд Ричард

Профессор факультета менеджмента, Канзасский университет.

Манхэттен, США

Другие статьи автора 2

Бладгуд Джеймс

Адъюнкт-профессор факультета менеджмента, Канзасский университет.

Манхэттен, США

Другие статьи автора 2

Паян Дженис

Адъюнкт-профессор Монфортского колледжа бизнеса, Университет Северного Колорадо.

Денвер, США

Другие статьи автора 2