Электронная библиотека
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История вопроса;Запоминаемость и ее влияние на продажи;Эмоции, внимание и память: современные концепции;Запоминаемость и внимание;Запоминание и способность рекламы понравиться потребителям;Диагностика запоминаемости рекламных роликов;Запоминаемость и эмоциональная реклама; |
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