Электронная библиотека
|
|
||
Визуальная сложность рекламы;Сложность образа;Сложность идеи;Трудности определения бренда;Гипотезы;Данные и анализ;
|
1. Aitchinson J. (1999). Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. New York: Prentice Hall.
2. Anand P. , Sternthal B. (1988). «Strategies for designing persuasive messages: deductions from the resources matching hypothesis». In: Cognitive and Affective Responses to Advertising. Patricia Cafferata and Alice Tybout, eds. Lexington, MA: Lexington Books, рр. 135–160.
3. Arnheim R. (1954). Art and Visual Perception: A Psychology of the Creative Eye. Berkeley: University of California Press.
4. Attneave F. (1954). «Some informational aspects of visual perception». Psychological Review, Vol. 61(3), pp. 183–193.
5. Berlyne D.E. (1958). «The influence of complexity and novelty in visual figures on orienting responses». Journal of Experimental Psychology, Vol. 55(3), pp. 289–296.
6. Berlyne D.E. (1974). Studies in the New Experimental Aesthetics: Steps Toward an Objective Psychology of Aesthetic Appreciation. New York: John Wiley & Sons.
7. Book A.C., Schick C.D. (1997). Fundamentals of Copy and Layout. Lincolnwood, IL: NTC/Contemporary Publishing Group.
8. Chamblee R., Gilmore R., Thomas G., Soldow G. (1993). «When copy complexity can help ad readership». Journal of Advertising Research, Vol. 33, May - June, рр. 23–28.
9. Cox D.S., Cox A.D. (1988). «What does familiarity breed? Complexity as a moderator of repetition effects in advertising evaluation». Journal of Consumer Research, Vol. 15, June, pp. 111–116.
10. Diamantopoulos D., Winklhofer H.M. (2001). «Index construction with formative indicators: an alternative to scale development». Journal of Marketing Research, Vol. 38, May, pp. 269–277.
11. Donderi D.C. (2006). «Visual complexity: a review». Psychological Bulletin, Vol. 132(1), рр. 73–97.
12. Donderi D.C., McFadden S. (2005). «Compressed file length predicts search time and errors on visual displays». Displays, Vol. 26(2), рр. 71–78.
13. Duncan J., Glyn W.H. (1989). «Visual search and stimulus similarity». Psychological Review, Vol. 96 (3), pp. 433–458.
14. Fox R.J., Krugman D.M., Fletcher J.E., Fischer P.M. (1998). «Adolescents’ attention to beer and cigarette print ads and associated product war-nings». Journal of Advertising, Vol. 27(3), рр. 57–68.
15. Geissler G.L., Zinkhan G.M., Watson R.T. (2006). «The influence of home page complexity on consumer attention, attitudes and purchase in-tent». Journal of Advertising, Vol. 35(2), рр. 69–80.
16. Gill J. (2008). Bayesian Methods: A Social and Behavioral Sciences Approach. London: Chapman & Hall.
17. Huhmann B.A. (2003). «Visual complexity in banner ads: the role of color, photography and animation». Visual Communication Quarterly, Vol. 10, Summer, рр. 10–17.
18. Jacoby J., Hoyer W.D. (1989). «The comprehension / miscomprehension of print communication: selected findings». Journal of Consumer Research, Vol. 15(4), pp. 434–443.
19. Janiszewski C. (1998). «The influence of display characteristics on visual exploratory search behavior». Journal of Consumer Research, Vol. 25, December, рр. 290–301.
20. Kosslyn S. (1975). «Information representation in visual images». Cognitive Psychology, Vol. 7(3), pp. 341–370.
21. Lohse G.L. (1997). «Consumer eye movement patterns on yellow pages advertising». Journal of Advertising, Vol. 26(1), pp. 69–73.
22. Macklin M.C., Bruvold N.T., Shea C.L. (1985). «Is it always as simple as ‘Keep It Simple!’?». Journal of Advertising, Vol. 14(4), рр. 28–35.
23. McQuarrie E.F., Mick D.G. (1996). «Figures of rhetoric in advertising language». Journal of Consumer Research, Vol. 22(4), pp. 424–438.
24. Mick D.G. (1992). «Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes and memo-ry». Journal of Consumer Research, Vol. 18(4), pp. 411–424.
26. Moriarty S. (1986). Creative Advertising: Theory and Practice. Englewood Cliffs, NJ: Prentice Hall.
27. Morrison B.J., Dainoff M.J. (1972). «Advertisement complexity and looking time». Journal of Marketing Research, Vol. 9, November, pp. 396–400.
28. Nelson R.P. (1985). The Design of Advertising, 5th ed. Dubuque, IA: Wm. C. Brown Publishers.
29. Oliva A., Mack M.L., Shrestha M., Peeper A. (2005). «Identifying the perceptual dimensions of visual complexity of scenes». In: Proceedings of the 26th Annual Conference of the Cognitive Science Society. Kenneth Forbus, Dedre Gentner, and Terry Regier, eds. Austin, TX: Cognitive Science Society, pp. 1041–1046.
30. Palmer S.E. (1999). Vision Science: Photons to Phenomenology. Cambridge, MA: A Bradford Book/MIT Press.
31. Peracchio L.A., Meyers-Levy J. (1994). «How ambiguous cropped objects in ad photos can affect product evaluations». Journal of Consumer Research, Vol. 21(1), pp. 190–204.
32. Peracchio L.A., Meyers-Levy J. (2005). «Using stylistic properties of ad pictures to communicate with consumers». Journal of Consumer Research, Vol. 32(1), pp. 29–40.
33. Pieters R., Wedel M. (2004). «Attention capture and transfer in advertising: brand, pictorial, and text-size effects». Journal of Marketing, Vol. 68, April, рр. 36–50.
34. Pieters R., Wedel M., Zhang J. (2007). «Optimal feature advertising design under competitive clutter». Management Science, Vol. 53(11), рр. 1815–1828.
35. Pracejus J.W., Olsen G.D., O’Guinn T.C. (2006). «How nothing became something: white space, rhetoric, history and meaning». Journal of Consumer Research, Vol. 33, June, pp. 82–90.
36. Putrevu S., Tan J., Lord K.R. (2004). «Consumer responses to complex advertisements: the moderating role of need for cognition, knowledge and gender». Journal of Current Issues and Research in Advertising, Vol. 26, Spring, рр. 9–24.
37. Rosenholz R., Li Y. , Nakano L. (2007). «Measuring visual vlutter». Journal of Vision, Vol. 7(2), pp. 1–22.
38. Rubin E. (2000). «Visuel wahrgenommene figuren». Translated reprint in Yantis S., ed. Visual Perception, Philadelphia: Psychology Press, pp. 225–229.
39. Shapiro L.G., Stockman G.C. (2001). Computer Vision. Upper Saddle River, NJ: Prentice Hall.
40. Szekely A., Bates E. (2000). «Objective visual complexity as a variable in studies of picture naming». Center for Research in Language Newsletter, Vol. 12(2), pp. 3–33.
41. «The six key elements of high-performance ». - Подробнее .
42. Visual Clutter . - Подробнее .
43. Wallace G.K. (1991). «The JPEG still picture compression standard». Communications of the ACM, Vol. 34(4), pp. 31–44.
44. Wedel M., Pieters R. (2000). «Eye fixations on advertisements and memory for brands: a model and findings». Marketing Science, Vol. 19(4), рр. 297–312.
45. Wedel M., Pieters R. (2008). «Eye tracking for visual marketing». Foundations and Trends in Marketing, Vol. 1(4), рр. 231–320.
46. Wertheimer M. (1923). «Untersuchungen zur Lehre der Gestalt, II». Psychologische Forschung, Vol. 4, рр. 301–350.
47. Zhang J., Wedel M., Pieters R. (2009). «Sales effects of attention to feature advertisements: a bayesian mediation analysis». Journal of Marketing Research, Vol. 46, October, pp. 669–681.