Электронная библиотека
Последствия маскировки оплачиваемых компаниями сообщений под сарафанное радио
Магнини В.
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Размещение оплачиваемых сообщений в интернет-блогах;Привлечение «промоутеров» бренда для распространения молвы;Использование положительных отзывов знаменитостей, выдаваемых за их личное мнение;Последствия обмана для сервисных организаций;Последствия обмана для потребителей услуг;Последствия обмана для исследователей в области маркетинга услуг; |
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