Электронная библиотека
Generation Co: новый взгляд на будущее брендов
Митрофанов С.Е.
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Появление generation CoНеобратимые системные изменения | |
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Generation Co и общество | |
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Ожидания generation Co от брендов | |
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Generation Co и трансформация бизнеса | |
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Источники |
1. Will Generation Co and Conscientious Organizations Save Our World? — Подробнее .
2. Hampden-Turner C., Trompenaars F. (2000). Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values. New Haven: Yale University Press.
3. Fukuyama F. (1996). Trust: the Social Virtues and the Creation of Prosperity. New York: Free Press.
4. Goodhart D. (2017). The Road to Somewhere: the Populist Revolt and the Future of Politics. London: Hurst & Co.
5. Gamble C., Gowlett J., Dunbar R. (2018). Thinking Big: How the Evolution of Social Life Shaped the Human Mind. London: Thames and Hudson.
6. Dennett D.C. (1995). Darwin’s Dangerous Idea: Evolution and the Meanings of Life. New York: Simon and Schuster.
7. Ind N., Horlings S. (Eds.) (2016). Brands with a Conscience: How to Build a Successful and Responsible Brand. London: Kogan Page.
8. Berthene A. (2019). Why Patagonia changed Its Mission Statement. — Подробнее .
9. How It All Started. — Подробнее .
10. Planet & Society. — Подробнее .
11. Sustainable Moroccan Strawberries. — Подробнее .
12. Certified B Corporation. — Подробнее .
13. Greater Capitalism: How the Pandemic is Permanently Reshaping Our Economic System for the Better. — Подробнее .
Митрофанов Сергей Евгеньевич
Основатель и старший бренд-стратег компании Mitrofanov & Partners, партнер Brandflight AB (Швеция). г. Москва