1. BBC Online Network (1999). Half of British users have bought online. Подробнее , November 22.
2. Berry, J. (1999). Why web sites fall short-according to CSC study, top management and IT are out of synch. InternetWeek, Vol. 765 (May 17), pp. 27–28.
3. Bornstedt, G. W., E. F. Borgatta (1981). Level of measurement: once again. In:
Bohrnstedt, G., E. F. Borgatta, editors. Social measurement: current issues. Beverly Hills, Sage Publications, pp. 23–37.
4. Burke, R. R. (1997). Do you see what I see? The future of virtual shopping. Journal of Academic Marketing Science, Vol. 24–25.
5. Busch, J. (1999). How well do you really know your e-customer? InternetWeek, Vol. 761 (April 19), pp. 37–38.
6. Clemente, P. (1998). The state of the net: the
new frontier. New York: McGraw_Hill.
7. Comcon (1999). 81 Percent of Russian users
are male. Подробнее ,
October 7.
8. CommerceNet News and In The Press
(1999). E-commerce survey shows 27% of
British adults now use the Internet on
a regular basis.
Подробнее .
html, October 27.
9. CommerceNet Research Center (1998). The
CommerceNet / Nielsen Internet demographic
survey.
Подробнее , June.
10. CommerceNet Research Center (1999).
The CommerceNet / Nielsen Internet demographic survey. Подробнее , April.
11. Dansk Statistik (1999). One third of Danish
families online. Подробнее , November 10.
12. Furr, H. L., M. A. Bonn (1998). The
Internet and the hospitality marketing professional. Journal of Applied Hospitality
Management, Vol. 1, pp. 60–69.
14. Ghose, S., W. Dou (1998). Interactive functions and their impacts on the appeal of Internet
presence sites. Journal of Advertising Research,
Vol. 38 (2 ) (March-April), pp. 29–43.
15. Green, P. E., D. S. Tull (1978). Research
for marketing decisions. 4th ed. New Jersey,
Prentice_Hall.
16. Gupta, S., P. K. Chintagunta (1994). On
using demographic variables to determine segment membership in logit mixture models.
Journal of Marketing Research, Vol. 31,
pp. 128–136.
17. Haley, R. J. (1963). Benefit segmentation: a
decision oriented research tool. Journal of
Marketing, Vol. 30–35 (July).
18. Haley, R. J. (1983) Benefit segmentation —
20 years later. Journal of Consumer Marketing,
Vol. 10 (Summer), pp. 5–13.
19. Harris Interactive (1999). Number of women
holiday shoppers to surge. Подробнее , August 27.
20. Kahneman, D., A. Tversky (1979). Prospect
theory: an analysis of decision under risk.
Econometrica, Vol. 47–2 (March), pp. 263–291.
21. Kotler, P. (2000). Marketing management:
the millennium edition. 10th ed. New Jersey,
USA, Prentice_Hall.
22. McIver, J. P., E. G. Carmines (1981).
Unidimensional scaling. Quantitative applications in the social sciences. Vol. 24. Beverly
Hills, Sage Publications, pp. 1–96.
23. Miller, T. E. (1996). Segmenting the
Internet. American Demographics, Vol. 18 (7)
(July), pp. 48–52.
24. Netsizer Reports (1999). Подробнее , March.
25. Nielsen Media Research (1998). Shoppers
filling on_line carts with books, computer stuff.
Подробнее
8.html, October.
26. NPD Research (1999). Female shoppers to
dominate this season. Подробнее , November 8.
27. O'Brien, R. M. (1979a). On Kim's multivariate analysis of ordinal variables. American
Journal of Sociology, Vol. 85, pp. 668–669.
28. O'Brien, R. M. (1979b). The use of
Pearson's R without ordinal data. American
Sociologic Review, Vol. 44, pp. 851–857.
29. Peterson, R. A., S. Balsubramanian,
B. J. Bronnenberg (1997). Exploring the implications of the Internet for consumer marketing.
Journal of Academic Marketing Science,
Vol. 25–4 (Fall), pp. 329–346.
30. Rangan, V. K., R. T. Moriarty, G. S. Swartz
(1992). Segmenting customers in mature markets. Journal of Marketing, Vol. 56 (4)
(October), pp. 72–82.
31. Schonland, A. M., P. W. Williams (1996).
Using the Internet for travel and tourism survey research: experiences from the net traveler
survey. Journal of Travel Research, Vol. 35
(Fall), pp. 81–87.
32. Schwartz, E. I. (1997). Webonomics. New
York (NY) 10036: Broadway Books.
33. Shoemaker, S. (1994). Segmenting the US
travel market according to benefits realized.
Journal of Travel Research, Vol. 32–33
(Winter), pp. 8–22.