Электронная библиотека
Сегментирование, таргетирование и позиционирование
Webster, Jr F.
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Сегментирование рынка;Позиционирование;Стратегическое сегментирование рынка;Уникальные аспекты сегментирования промышленного рынка;Двухэтапный подход к сегментированию промышленного рынка;"Гнездовой" подход к сегментированию промышленных рынков;Вертикальное сегментирование рынка;Сегментирование на практике;Применение методов сегментирования; |
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