Электронная библиотека
Господство и роль неопределенных квантификаторов в рекламе кампаний благотворительного маркетинга
Pracejus J., Olsen G., Brown N.
|
|
||
Имеет ли сумма пожертвований какое-либозначение для потребителей?;Неопределенные квантификаторы;Описание программы исследований;Три исследования;Обсуждение результатов в целом; |
1. Atkins, Sue (1999). Cause Related Marketing: Who Cares Wins. London: Butterworth-Heinemann.
2. Barone, Michael J., Anthony D. Myazaki, and Kimberly Taylor (2000). The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? Journal of the Academy of Marketing Science, Vol. 28 (Spring), pp. 248–262.
3. Beyth-Marom, R. (1982). How Probable Is Probable? A Numerical Translation of Verbal Probability Expressions. Journal of Forecasting, Vol. 1, pp. 257–269.
4. Budescu, David V., and Thomas S. Wallsten (1985). Consistency in Interpretation of Probabilistic Phrases. Organizational Behavior and Human Decision Processes, Vol. 36, pp. 391–405.
5. Cone/Roper Reports (1999). A Benchmark Survey of Consumer Awareness and Attitudes Towards Cause-Related Marketing. Boston: Cone Communications.
6. Draft Report on Cause Marketing (1999). Office of the Attorney General, State of Wisconsin.
7. Fillenbaum, Samuel, Thomas S. Wallsten, Brent L. Cohen and James A. Cox (1991). Some Effects of Vocabulary and Communication Task on the Understanding and Use of Vague Probability Expressions. American Journal of Psychology, Vol. 104 (1), pp. 35–60.
8. Ford, Gary T. , and John E. Calfee (1986). Recent Developments in FTC Policy on Deception. Journal of Marketing, Vol. 50 (July), pp. 82-103.
9. Haaijer, Rinus, Wagner Kamakura, and Michel Wedel (2000). Response Latencies in the Analysis of Conjoint Choice Experiments. Journal of Marketing Research, Vol. 37 (August), pp. 376-382.
10. Holmes, John H., and Christopher J. Kilbane (1993). Cause Related Marketing: Selected Effects of Price and Charitable Donations. Journal of Nonprofit and Public Sector Marketing, Vol. 1 (4), pp. 67–83.
11. IEG Sponsorship Report (Подробнее . Vol. 20 (24), pp. 1, 4–5.
12. Kuhn, Kristine M. (1997). Communicating Uncertainty: Framing Effects on Responses to Vague Probabilities. Organizational Behavior and Human Decision Processes, Vol. 71 (1), pp. 55–83.
13. Louviere, Jordan J., David A. Hensher, and Joffre D. Swait (2000). Stated Choice Methods: Analysis and Applications. New York: Cambridge University Press.
14. Merriam-Webster's Collegiate Dictionary (2002).Подробнее , поисковое слово «proceeds».
15. Pracejus, John W., and G. Douglas Olsen (in press). The Role of Brand/Cause Fit in the Effectiveness of Cause Related Marketing Campaigns. Journal of Business Research.
16. Richards, Jeff I., and Ivan L. Preston (1992). Proving and Disproving Materiality of Deceptive Advertising Claims. Journal of Public Policy and Marketing, Vol. 11 (2), pp. 45–56.
17. Ross, John K., III, Larry T. Patterson and Mary Ann Stutts (1992). Consumer Perceptions of Organizations That Use Cause Related Marketing. Journal of the Academy of Marketing Science, Vol. 20 (1), pp. 93–98.
18. Routh, David A. (1994). On Representation of Quantifiers. Journal of Semantics, Vol. 11, pp. 199–214.
19. Sandor, Zsolt, and Michel Wedel (2001). Designing Conjoint Choice Experiments Using Managers' Prior Beliefs. Journal of Marketing Research, Vol. 38 (November), pp. 430–444.
20. Simpson, R. H. (1944). The Specific Meanings of Certain Terms Indicating Differing Degrees of Frequency. Quarterly Journal of Speech, Vol. 49, pp. 146–151.
21. Strahilevitz, Michal (1999). The Effect of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand. Journal of Consumer Psychology, Vol. 8 (3), pp. 215–241.
22. Strahilevitz, Michal, and John G. Meyers (1998). Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Journal of Consumer Research, Vol. 24 (March), pp. 434–446. Джон В. Прэйсджус, Г. Дуглас Ольсен, Норман Р. Браун
23. Varadarajan, P. Rajan, and Anil Menon (1988). Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. Journal of Marketing, Vol. 52 (July), pp. 58–74.
24. Wallsten, Thomas S., David V. Budescu, Amnon Rapoport, Rami Zwick and Barbara Forsyth (1986). Measuring the Vague Meanings of Probability Terms. Journal of Experimental Psychology: General, Vol. 115 (4), pp. 348–365.
25. Wallsten, Thomas S., David V. Budescu, Rami Zwick and Steven M. Kemp (1993). Preferences and Reasons for Communicating Probabilistic Information in Verbal or Numerical Terms. Bulletin of the Psychonomic Society, Vol. 31 (2), pp. 135–138.
26. Webb, Debora J., and Louis A. Mohr (1998). A Typology of Consumer Responses to Cause Related Marketing: From Skeptics to Socially Concerned. Journal of Public Policy and Marketing, Vol. 17 (2), pp. 226–238.
27. Wright, Daniel B., George D. Gaskell and Colm A. O'Muircheartaigh (1994). How Much Is 'Quite a Bit'? Mapping Between Numerical Values and Vague Quantifiers. Applied Cognitive Psychology, Vol. 8, pp. 479–496.