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Модель индивидуальности бренда;Антецеденты индивидуальности бренда;Измерение индивидуальности бренда;Что такое индивидуальность бренда?;Формирование личностных характеристик;Выбор стимулов;Метод Респонденты;Порядок проведения исследования;Идентификация показателей индивидуальности бренда;Оценка стабильности показателей индивидуальности бренда;Идентификация граней;...;Символическое использование брендовв разных культурах; |
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