|
||
Opt-in маркетинг;Коммуникационная модель;Преимущества оpt-in маркетинга;Рекламное сообщение;Эффективность: количественные и качественныехарактеристики;Скорость проведения кампании;Исследования; |
Bornman H., S.H. von Solms. Hypermedia, Multimedia and Hypertext — Definitions and Overview // Electronic Library. — 1993. — 11(4-5). — P. 259-268. Csikszentmihalyi Mihaly, Beyond Boredom and Anxiety. — San Francisco: Jossey-Bass, 1977. Hoffman Donna L. and Tomas P. Novak. Marketing in Computer-Mediated Environments: Conceptual Foundations // Journal of Marketing. — 1997. — July. — P. 50-68. Hugo J. Multimedia en Hipenmedia // Tegniese nuus uit Infoplan: Bulletin.— 1991. — N1. Katz J.A. Playing at Innovation in the Computer Revolution//In M. Frese, E. Ulich and W. Dzida (Eds.) // Psychological Issues of Human Computer Interaction in the Work Place. — Amsterdam: North-Holland. — Р. 97-112. Kotler P. Marketing Management: Analysis, Planning, Implementation and Control. — NJ: Prentice-Hall, Inc., 1994. Lasswell H. D. The Structure and Function of Communication in Society // The Communication of Ideas, Bryson, ed., New York: Harper and Brothers, 1987. Nelson T. Getting it Out of Our System // G. Schechter (ed.) Information Retrieval: A Critical Review. — Washington, D.C.: Thompson Books, 1967. Wilson Jerry R. Word-of-Mouth Marketing. — New York: John Wiley and Sons, Inc., 1987.