Электронная библиотека
Противопоставление мышления, ориентированного на процесс, мышлению, ориентированному на результат, в контексте рекламы
Эскалас Д., Люс М.
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Мысленное моделирование;Моделирование, ориентированное на процесс;Переход к рекламе: развитие гипотезы; |
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