Электронная библиотека
Формы экспансии международных гостиничных компаний (МНГК) на зарубежные рынки
Бурнацева Э.Р.
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Организационные формы экспансии международных гостиничных компаний на зарубежные рынки;Слияния и поглощения и создание стратегических альянсов на мировом рынке гостиничных услуг; |
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Бурнацева Элла Руслановнакандидат экономических наук
К. э. н., магистр менеджмента, директор по маркетингу российского рынка EGGER GmbH до 2012 г., с 2012 г. — соучредитель и директор департамента event-маркетинга BRIDGEM JSC. Москва