Метрики потребительской ценности (часть 1)
Бусакка Б., Костабиле М., Анкарани Ф.

Потребительская ценность и конкурентное окружение;
От потребительской ценности к стоимости компании:
Ориентированность на клиента;

Ключевые слова: потребительская ценность, лояльность потребителей, клиентский капитал

Аннотация

Статья посвящена анализу и методикам измерения потребительской ценности,
предлагаемой компаниями своим клиентам. Авторы освещают ее критически
важную роль на корпоративном рынке, изучают связь между способностью компании управлять созданием потребительской ценности и достигнутыми благодаря лояльности потребителей финансовыми и экономическими результатами.

Журнал: «Клиентинг и управление клиентским портфелем» — №1, 2012 (© Издательский дом Гребенников)
Объем в страницах: 15
Кол-во знаков: около 35,272

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Бусакка Бруно

Профессор корпоративной экономики и менеджмента, директор курса бизнес-администрирования и менеджмента в университете Боккони, директор корпоративного департамента, член правления Школы бизнес-администрирования Школы менеджмента Боккони.

г. Милан, Италия

Другие статьи автора 4

Костабиле Микеле

г. Милан, Италия

Профессор маркетинга университета Калабрии и Школы бизнес-администрирования Школы менеджмента Боккони .

Другие статьи автора 4

Анкарани Фабио

Профессор маркетинга университета Болоньи, директор департамента маркетинга Школы бизнес-администрирования Школы менеджмента Боккони.

г. Милан, Италия

Другие статьи автора 4