Электронная библиотека
Интернет-маркетинг на международном b-2-b рынке: применение бенчмаркинга
Риад Э., Мифанви Т., Абдель А.
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факторы, относящиеся к маркетинговой стратегии;Факторы, относящиеся к веб-сайту;Факторы, относящиеся к мировому рынку;Факторы внутренней среды компании;факторы внешней среды компании;Методология исследования, состав выборки;Ранжирование ключевых факторов успеха;Обсуждение результатов: стратегические факторы;Обсуждение результатов: тактические факторы; |
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