Рубцова Наталья Владимировна

кандидат экономических наук

Доцент кафедры экономики и менеджмента сервиса Байкальского государственного университета экономики и права.

Иркутск

Преподает дисциплину "Маркетинг". Область научных интересов: маркетинг услуг, некоммерческий маркетинг, маркетинг социальной сферы.

Российский финансовый сектор перед вызовами развития технологических инноваций
Управление финансовыми рисками
journal-article | 2026
DOI: 10.18334/ufr.22.2.124603 | источник

Social Media as a Means of Communication Between Local Governments and the Population: Problem of Empiric Assessing
Theoretical and Practical Issues of Journalism
journal-article | 2025
DOI: 10.17150/2308-6203.2025.14(1).115-136 | источник

The E-Commerce Market in Russia in the Context of State and Development of Its Leading Segments
Baikal Research Journal
journal-article | 2025
DOI: 10.17150/2411-6262.2025.16(1).207-217 | источник

Resort Real Estate Market: Russian Experience and Foreign Practice
Bulletin of Baikal State University
journal-article | 2025
DOI: 10.17150/2500-2759.2025.35(1).120-129 | источник

Regional Health Resort Area:Risk Assessment of Functioning and Development
Russian Journal of Regional Studies
journal-article | 2024
DOI: 10.15507/2413-1407.126.032.202401.090-107 | источник

Neural Networks in Media: Opportunities, Problems, Prospects for Future Media Specialists
Theoretical and Practical Issues of Journalism
journal-article | 2024
DOI: 10.17150/2308-6203.2024.13(1).156-171 | источник

Microfinance in the Russian Federation: Changes in Industry Indicators in the Context of Global Challenges
Baikal Research Journal
journal-article | 2024
DOI: 10.17150/2411-6262.2024.15(1).13-24 | источник

Examining of Marketing Research: Methodology, Criteria, Tool
World of Economics and Management
journal-article | 2024
DOI: 10.25205/2542-0429-2024-24-1-82-98 | источник

Media Inflation in the Context of Studies of the Modern Media Market
Theoretical and Practical Issues of Journalism
journal-article | 2024
DOI: 10.17150/2308-6203.2024.13(3).525-541 | источник

The State of the Sanatorium-Resort Sphere of the Baikal Region in the Post-Pandemic Period
Baikal Research Journal
journal-article | 2023
DOI: 10.17150/2411-6262.2023.14(1).141-150 | источник

Public Funding of Health Resort Treatment in Russia: Problems and Prospects
Bulletin of Baikal State University
journal-article | 2023
DOI: 10.17150/2500-2759.2023.33(1).15-25 | источник

Changing Demand for Gaming Content among Young People under the Influence of Sanctions Restrictions
World of Economics and Management
journal-article | 2023
DOI: 10.25205/2542-0429-2023-23-3-144-154 | источник

PROBLEMS AND PROSPECTS OF DEVELOPMENT OF THE MORTGAGE LENDING MARKET
Azimuth of Scientific Research: Economics and Administration
journal-article | 2023
DOI: 10.57145/27128482_2023_12_01_10 | источник

Administration of Customs Payments as a Priority Area of Tax Policy in Russia
Baikal Research Journal
journal-article | 2023
DOI: 10.17150/2411-6262.2023.14(2).397-406 | источник

Research of Media Activity of Universities Using Analytical Platforms
Theoretical and Practical Issues of Journalism
journal-article | 2023
DOI: 10.17150/2308-6203.2023.12(1).104-120 | источник

BUDGET EXPENDITURE FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY IN THE RUSSIAN FEDERATION IN THE CONTEXT OF THE IMPLEMENTATION OF FEDERAL TARGET PROGRAMS
Azimuth of Scientific Research: Economics and Administration
journal-article | 2023
DOI: 10.57145/27128482_2023_12_01_19 | источник

Financial Regulation of the Import of Cars in the Russian Federation
Bulletin of Baikal State University
journal-article | 2023
DOI: 10.17150/2500-2759.2023.33(2).271-280 | источник

Local Media and the State: Financial Aspect of Interaction
Theoretical and Practical Issues of Journalism
journal-article | 2023
DOI: 10.17150/2308-6203.2023.12(3).507-524 | источник

Social Commerce as a Form of Economic Mass Communications
Theoretical and Practical Issues of Journalism
journal-article | 2022
DOI: 10.17150/2308-6203.2022.11(1).114-128 | источник

University Media System and Evaluation of Its Efficiency
Theoretical and Practical Issues of Journalism
journal-article | 2022
DOI: 10.17150/2308-6203.2022.11(2).322-341 | источник

Fuzzy Model for Adjusting Stakeholder Engagement Strategies of a Company That Has Joined a Regional Strategic Alliance
REGIONOLOGY
journal-article | 2022
DOI: 10.15507/2413-1407.121.030.202204.783-798 | источник

In-Game Advertising: Customer Perception and Effectiveness
Baikal Research Journal
journal-article | 2022
DOI: 10.17150/2411-6262.2022.13(2).28 | источник

THE HEALTH AND RESORT SPHERE OF THE IRKUTSK REGION IN CONDITIONS OF MODERN CHALLENGES
Azimuth of Scientific Research: Economics and Administration
journal-article | 2022
DOI: 10.57145/27128482_2022_11_04_09 | источник

Advertising Content of Video Bloggers: Determining the Optimal Parameters
Bulletin of Baikal State University
journal-article | 2022
DOI: 10.17150/2500-2759.2022.32(3).638-644 | источник

COMMUNICATION IN SOCIAL NETWORKS AS A FACTOR OF IMPACT ON THE SATISFACTION OF CONSUMERS OF TOURIST SERVICES
AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY
journal-article | 2021
DOI: 10.26140/anip-2021-1001-0094 | источник

Methodology for Assessing Synergy Effect of Inter-Organizational Interaction in a Tourist-Recreation Network
World of Economics and Management
journal-article | 2021
DOI: 10.25205/2542-0429-2021-21-3-132-146 | источник

PROJECT ACTIVITY AS A FORM OF ECOLOGICAL EDUCATION OF PUPILS
AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY
journal-article | 2021
DOI: 10.26140/anip-2021-1002-0027 | источник

DISTANCE LEARNING IN PRIMARY SCHOOL IN THE CONDITIONS OF TWO PANDEMIC WAVES (COVID-19)
AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY
journal-article | 2021
DOI: 10.26140/anip-2021-1002-0034 | источник

CMTPL IS A GUARANTOR OF STAKEHOLDER CONFIDENCE IN RESPONSIBLE AND SAFE ROAD TRAFFIC
AZIMUTH OF SCIENTIFIC RESEARCH: ECONOMICS AND ADMINISTRATION
journal-article | 2021
DOI: 10.26140/anie-2021-1002-0056 | источник

ADVERTISING IN SOCIAL NETWORKS: STUDYING THE IMPACT ON THE CONSUMER IN THE SEMIOTIC PARADIGM
AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY
journal-article | 2021
DOI: 10.26140/anip-2021-1001-0081 | источник

SHORTAGE OF PERSONNEL IN THE PUBLIC FOOD INDUSTRY, CAUSED BY THE COVID-19 CRISIS: STATE AND WAYS TO RESOLVE THE PROBLEM
AZIMUTH OF SCIENTIFIC RESEARCH: ECONOMICS AND ADMINISTRATION
journal-article | 2021
DOI: 10.26140/anie-2021-1003-0034 | источник

POP-UP IN WEB-ADVERTISING: ANNOYING FACTOR OR METHOD OF EFFECTIVE IMPACT ON CONSUMERS?
AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY
journal-article | 2021
DOI: 10.26140/anip-2021-1001-0089 | источник

FEATURES OF THE LABOR MARKET IN THE INDUSTRY OF HOSPITALITY: COMPLIANCE OF CANDIDATES WITH THE REQUIREMENTS OF EMPLOYERS
AZIMUTH OF SCIENTIFIC RESEARCH: ECONOMICS AND ADMINISTRATION
journal-article | 2021
DOI: 10.26140/anie-2021-1003-0073 | источник

Methodical Aspects of Evaluating the Effectiveness of Network Interaction in the Field of Tourist and Recreational Services in a Region
Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika
journal-article | 2020
DOI: 10.15688/ek.jvolsu.2020.1.7 | источник

Verification of validity and reliability of methodology for assessing the socio-economic effectiveness of the tourism and recreation sector in the region
Economic Analysis: Theory and Practice
journal-article | 2019
DOI: 10.24891/ea.18.10.1932 | источник

Formation of the System for Monitoring the Efficiency of Regional Tourist-Recreational Services
World of Economics and Management
journal-article | 2019
DOI: 10.25205/2542-0429-2019-19-3-101-110 | источник

Кадровое обеспечение туристской сферы Прибайкалья: основные проблемы и пути их преодоления
Russian Journal of Labor Economics
journal-article | 2019
DOI: 10.18334/et.6.1.39728 | источник

The impact of modern economic crises on efficient functioning of the tourism and recreation sphere in the Baikal Area
Regional Economics: Theory and Practice
journal-article | 2018
DOI: 10.24891/re.16.7.1376 | источник

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