Культура рыночно ориентированной организации
Каспер (Kasper) Х.

Основные стратегии и рыночная ориентация;
Инновация, обучающаяся организация и рыночная ориентация;
Представление о рыночной ориентации;
Рыночная ориентация как источник конкурентного преимущества;
Основы: рыночная ориентация и ценности организации;
Рыночная ориентация в аспекте культуры;
Наш подход к изучению корпоративной культуры;
Наш подход к измерению рыночной ориентации;
Соотношение корпоративной культуры и рыночной ориентации компании;
Структура исследования;
Результаты;
Важнейшие элементы взаимного влияния корпоративной культуры и рыночной ориентации;
Ограничения и направление дальнейших исследований;

Ключевые слова: корпоративная культура, рыночная ориентация, корпоративная стратегия, исследование кейсов

Аннотация

Успешное функционирование компании возможно только при условии соответствия ее деятельности требованиям рынка. Исследование, о котором пойдет речь в данной статье, в первую очередь направлено на выявление причинно-следственных связей между корпоративной культурой организации и ее рыночной ориентацией.

Журнал: «Управление корпоративной культурой» — №3, 2009 (© Издательский дом Гребенников)
Объем в страницах: 27
Кол-во знаков: около 62,777

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Каспер (Kasper) Ханс (Hans)

Профессор, преподает дисциплины "Организация сервиса" и "Управление розничной торговлей" в Университете Маастрихта.

Маастрихт, Нидерланды