Интеллектуальный капитал и стратегия: основные принципы современного руководителя 
Руус Й.

Парадигма конкурентных сил;
Ресурсная парадигма;
Подход с точки зрения интеллектуального капитала;
Создание ценности в рамках организаций;
Банк в качестве примера;
Измерение интеллектуального капитала;
Теория измерений;
Возможности применения теории измерения в бизнесе;
Разнообразие ресурсов и их взаимодействий;
Требования для бизнес-измерений;
Системы бизнес-измерений: лишь немногие выдерживают проверку;
Измеряйте только то, что влияет на создание ценности;
Интеллектуальный капитал и динамический подход к стратегии;
Вклад интеллектуального капитала в интегрированные подходы к стратегии;

Ключевые слова: стратегия, управление стратегическими ресурсами, логика создания ценности, интеллектуальный капитал, теория измерений


В данной статье доказывается, что подход с точки зрения интеллектуального капитала, в том виде как он сформировался в последнее время, вносит важный вклад в теорию и практику разработки стратегии, особенно в организациях с высокой зависимостью от интеллектуального капитала или ресурсов, классифицируемых как нематериальные

Журнал: «Стратегический менеджмент» — №2, 2008 (© Издательский дом Гребенников)
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Руус Йоран

Руус Йоран

Почетный профессор бизнес-школы Уорвикского университета, приглашенный профессор в области управления нематериальными активами и измерения эффективности Центра эффективности бизнеса Крэнфилдского университета.

Крэнфилд, Великобритания

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