Интеллектуальный капитал и стратегия: основные принципы современного руководителя

Руус Йоран

Парадигма конкурентных сил;

Ресурсная парадигма;

Подход с точки зрения интеллектуального капитала;

Создание ценности в рамках организаций;

Банк в качестве примера;

Измерение интеллектуального капитала;

Теория измерений;

Возможности применения теории измерения в бизнесе;

Разнообразие ресурсов и их взаимодействий;

Требования для бизнес-измерений;

Системы бизнес-измерений: лишь немногие выдерживают проверку;

Измеряйте только то, что влияет на создание ценности;

Интеллектуальный капитал и динамический подход к стратегии;

Вклад интеллектуального капитала в интегрированные подходы к стратегии;

Стратегическое планирование Выбор стратегии

Теория организации Интеллектуальный капитал

Ключевые слова: стратегия, управление стратегическими ресурсами, логика создания ценности, интеллектуальный капитал, теория измерений

Аннотация

В данной статье доказывается, что подход с точки зрения интеллектуального капитала, в том виде как он сформировался в последнее время, вносит важный вклад в теорию и практику разработки стратегии, особенно в организациях с высокой зависимостью от интеллектуального капитала или ресурсов, классифицируемых как нематериальные

Журнал: «Стратегический менеджмент» — №2, 2008 (© Издательский дом Гребенников)

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Руус Йоран

Почетный профессор бизнес-школы Уорвикского университета, приглашенный профессор в области управления нематериальными активами и измерения эффективности Центра эффективности бизнеса Крэнфилдского университета.

Крэнфилд, Великобритания

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