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Введение;Определение корпоративной идентификации;Роль и значение корпоративной идентификации;Модель корпоративной идентификации;Виды корпоративной идентификации;Причины изменения / модификации корпоративной идентификации;Изменение корпоративной визуальной идентификации на примере компании Tomić & Co. и марки BMW;Исследование влияния корпоративной визуальной идентификации на имиджКомпании;
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