Попова Ольга Ивановна

к. соц. н. доцент

Доцент кафедры маркетинга и международного менеджмента Уральского государственного экономического университета.

г. Екатеринбург

Опыт работы в сфере маркетинговых коммуникаций — 20 лет. Научные интересы: интернет-маркетинг, маркетинговые коммуникации, цифровизация образования .

THE ROLE OF VISUAL CONTENT IN MARKETING COMMUNICATIONS
Dynamics of Media Systems
journal-article | 2026
DOI: 10.47475/2949-3390-2026-6-1-158-162 | источник

GMOS and organic products in agricultural production: consumer expectations and preferences of generation Z
INTERNATIONAL AGRICULTURAL JOURNAL
journal-article | 2026
DOI: 10.55186/25876740_2026_69_2_223 | источник

SPECIFICS OF MARKETING STRATEGY OF IT-COMPANY PROMOTION IN THE INTERNATIONAL MARKET
Bulletin of Chelyabinsk State University
journal-article | 2025
DOI: 10.47475/1994-2796-2025-505-11-101-108 | источник

THE IMPACT OF MEDIA CONSUMPTION OF GENERATIONS Y AND Z ON USER-GENERATED CONTENT
Dynamics of Media Systems
journal-article | 2025
DOI: 10.47475/2949-3390-2025-5-1-466-474 | источник

The Hybrid Exhibitions and Fairs as a Format of China’s Exhibition and Fair Activities
Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika
journal-article | 2025
DOI: 10.15688/ek.jvolsu.2025.1.15 | источник

“Voice of Student” in the Analysis of Components of Digital Educational Environment during Online Learning
Integration of Education
journal-article | 2024
DOI: 10.15507/1991-9468.117.028.202404.606-623 | источник

Value systems of representatives of different generations in the process of decision-making on choosing a university and educational program
MIR (Modernization. Innovation. Research)
journal-article | 2023
DOI: 10.18184/2079-4665.2023.14.4.636-653 | источник

Modeling University Faculty Member’s Digital Image
Integration of Education
journal-article | 2022
DOI: 10.15507/1991-9468.109.026.202204.613-636 | источник

Assessing customer loyalty in the construction materials market
Management Issues
journal-article | 2022
DOI: 10.22394/2304-3369-2022-6-48-62 | источник