Электронная библиотека
Перезапустите ваш бренд: четыре изменения для повышения результативности брендинга
Данн Д., Андерсон Ф.
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Введение;Изменения в брендинге;Новый потребитель;Новый подход к дифференциации брендов;Новая власть контент-маркетинга;Выводы; |
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Данн Дейв
Управляющий директор компании Branding Communications and Brand Equity Consulting. Окленд, США
Андерсон Форрест В. MBA по маркетингу и управлению
Окленд, США