Концептуальная дифференциация и интеграция стратегии и бизнес-модели
Стефанович И., Милошевич Д.

Введение;
Обзор литературы: концептуальное разграничение понятий «стратегия» и «бизнес-модель»;
Стратегия
Бизнес-модель
Формирование теоретической основы — концептуальная интеграция стратегии и бизнес-модели;
Результаты и обсуждение;
Заключение;

Ключевые слова: стратегия, бизнес-модель, процесс формирования стратегии, стратегический менеджмент

Аннотация

Цель данной статьи1 — концептуальная интеграция понятий «стратегия» и «бизнес-модель». Для ее достижения используется теоретический метод. Стратегия представляет собой общую структуру, в рамках которой изменяются бизнес-модели. Каждая бизнес-модель соответствует ряду функциональных стратегий, т.к. фактически является сечением бизнес-стратегии. Данный вывод можно понять,
только взглянув на процесс формирования стратегии с определенной точки зрения, а именно применяя реактивный подход.

Журнал: «Стратегический менеджмент» — №4, 2013 (© Издательский дом Гребенников)
Объем в страницах: 16
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Стефанович Иван
Ph.D.

Эксперт-координатор организационного проектирования компании NIS.

Сербия

Область научных интересов: стратегический менеджмент, теория организации, организационное проектирование, предпринимательство.

Милошевич Драган

Старший преподаватель Колледжа экономики, бизнеса и предпринимательства.

Сербия

Область научных интересов: управление проектами, стратегический менеджмент, предпринимательство.